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Head Of Growth & Marketing - $4K-4.5K OTE (3 to 3.5K Base + up to 1K quaterly bonus) + Remote - Amazing E-commerce Brand

External
UPROSPECT logoUprospect · Medellín, Colombia
Full-timeRemote2d ago
A/B TestingConversion OptimizationCopywriting
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Responsibilities

  • Growth Strategy & Paid Media
  • Own the overall growth strategy across Meta, Google, TikTok , and emerging channels.
  • Plan, launch, and optimize paid advertising campaigns focused on profitable growth.
  • Continuously improve Return on Ad Spend (ROAS) while increasing advertising spend responsibly.
  • Test creative concepts, audiences, offers, and messaging to maximize performance.
  • Content Strategy & Creative Production
  • Develop and execute a high-performing content strategy across social platforms.
  • Create and oversee engaging short-form video content that drives both engagement and sales.
  • Stay ahead of social media trends and continuously test new creative formats for the driking industry.
  • Ecommerce & Website Optimization
  • Optimize the Shopify website for conversion and customer experience.
  • Improve product pages, landing pages , offers , bundles, and merchandising.
  • Conduct A/B testing to increase conversion rates and average order value.
  • Manage content and assets for TikTok Shop, Amazon , and other ecommerce channels.
  • Marketing Operations & Analytics
  • Track key marketing KPIs including ROAS, CAC, conversion rate, and revenue growth.
  • Leverage AI tools to improve efficiency in creative production, research, copywriting, and execution.
  • 4+ years of experience leading growth or performance marketing initiatives.
  • Proven success scaling ecommerce or consumer brands.
  • Strong expertise managing paid advertising across Meta and Google.
  • Experience creating high-performing short-form video content.
  • Strong understanding of Shopify and ecommerce conversion optimization.
  • Strong analytical mindset with the ability to make data-driven decisions.
  • Excellent English communication skills.
  • Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana or similar to create and improve marketing workflows.
  • About SaaS Talent
  • Reach out to us at www.saas-talent.com to learn more about how we can help you .
  • SMS Communication Consent Disclaimer

Additional Information

We're looking for an experienced Head of Growth & Marketing to lead and execute the company's entire marketing strategy across paid media, organic content, viral videos, ecommerce, and customer acquisition through social media content (product marketing). This is not a role for someone who simply manages agencies or coordinates campaigns: We're looking for a true operator, someone who enjoys building, creating, testing, and optimizing every aspect of the marketing engine while using data to drive continuous growth. You'll own both strategy and execution , working directly with the founders to scale revenue, improve marketing efficiency, and build systems that support long-term growth.


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