Product Marketing Manager, Customer & Partner Marketing
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About the role
You will own how we grow with the customers and partners we already have. You'll turn happy customers into vocal advocates, build adoption and expansion programs that drive revenue, and extend our reach through co-marketing with strategic technology and channel partners. Your work shows up in renewal rates, expansion pipeline, customer references that close deals, and joint campaigns that open new doors. This is a great fit for a relationship-driven marketer who makes customers the hero of the story and knows how to turn partnerships into pipeline.
Responsibilities
- Customer advocacy: Build a program spanning case studies, testimonials, video stories, and references. Keep a searchable reference pipeline so Sales always has the right proof point for the right deal. Nurture customer champions for speaking slots, advisory boards, and peer communities.
- Lifecycle and expansion: Design campaigns that drive onboarding, adoption, and expansion. Work with Customer Success to spot upsell and cross-sell opportunities and convert them. Report on advocacy participation, expansion influence, and retention.
- Partner marketing: Own joint marketing with technology and channel partners, from co-branded campaigns to joint content and events. Build partner-facing messaging and enablement that makes it easy for partners to sell with us. Track partner-sourced and partner-influenced pipeline.
- Events and community: Support customer and partner presence at industry events and user conferences. Connect customers with each other through user groups, roundtables, and peer exchanges. Turn event moments into recaps, social proof, and follow-up campaigns.
- Cross-functional work: Partner with Customer Success, Sales, Partnerships, and Marketing to align programs to revenue goals. Collaborate with PMM peers on messaging, positioning, and launch planning. Feed customer and partner insights back into product strategy.
- What You Bring
- 4 to 7+ years in customer marketing, partner marketing, or product marketing
- Proven experience building advocacy or reference programs and turning customer outcomes into compelling stories
- Experience running co-marketing programs with technology or channel partners
- Strong project management across multiple programs and stakeholders
- Excellent writing and storytelling, with an instinct for what makes customers say yes
- Comfortable connecting program activity to pipeline and revenue
- Industrial tech, AI, manufacturing, or B2B SaaS experience a plus
Requirements
- Customer advisory boards, user communities, or event programming
- Familiarity with review platforms (G2, Gartner Peer Insights, TrustRadius)
- Experience marketing alongside large technology alliances or OEM partnerships
- We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.
Benefits
Additional Information
Our mission is to transform how people and machines work together to push the boundaries of human productivity. A leader in Industrial AI, Augury helps the world's manufacturers leverage real-time production insights to drive new levels of efficiency. Combining predictive and prescriptive AI technology with industry expertise, production teams can proactively address alerts, minimize downtime, reduce asset costs, and maximize yield and capacity. Our customers achieve payback in six months or less, enabling global scale. We're looking for team members excited to partner with the world's manufacturers and build the future of production together.
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