Social & Brand Strategist (Remote)

About the role

Weedmaps is seeking a Social & Brand Strategist to shape the company's social, editorial, and audience engagement strategy. This role sits at the intersection of culture, audience insight, social behavior, creative strategy, and editorial programming. The Social & Brand Strategist identifies emerging trends, audience tensions, platform behaviors, and white-space opportunities that evolve into creative campaigns, editorial themes, and culturally relevant storytelling initiatives. The impact you'll make: Monitor platform trends, creator ecosystems, internet culture, and audience behaviors. Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming. Translate audience insight into actionable strategic recommendations. Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity. Partner with Creative Leadership to evolve strategic insights into campaign platforms. Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming. Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem. Analyze audience engagement and content performance. Identify repeatable content frameworks and scalable creative systems. Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams. What you've accomplished: 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing. Experience developing platform-native content strategies. Strong understanding of creator ecosystems, internet culture, and audience behavior. Experience developing audience-driven creative briefs and campaigns. Bonus points: Strong editorial instincts. Exceptional presentation and communication skills. Deep knowledge of cannabis culture and creator communities. Experience working in highly collaborative cross-functional environments. The base pay range for this position is $115,000 - $135,000 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees Up to 80% coverage for dependents Company HSA contribution with the High Deductible Health Plan 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) Basic Life, Voluntary Life and AD&D Insurance options Supplemental, voluntary benefits Student Loan Repayment/529 Education Savings with a monthly company contribution FSA (Medical, Dependent, Transit and Parking) Voluntary Life and AD&D Insurance Critical Illness Insurance Accident Insurance Short- and Long-term Disability Insurance Pet Insurance Identity theft protection Legal access to a network of attorneys PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) Paid parental leave Why Work at Weedmaps? Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry's future; ready to roll with us? See how we've grown-our journey, leadership team, and what's next at Weedmaps.com/corporate About Weedmaps: Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. "Freedom to choose. Freedom to access. Freedom to enjoy." Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: Our recruiters will always communicate with candidates through an @ weedmaps.com email address. CORRECT: jlebowski@weedmaps.com INCORRECT: jlebowski@gmail.com Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps. If you are interested in a role at Weedmaps, please apply through our established channels. Weedmaps Careers Page or LinkedIn If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us! Weedmaps is an equal opportunity employer and makes employment deci

Benefits

Additional Information

Social & Brand Strategist (Remote)

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at weedmaps77? Share your experience