Senior Product Marketing Manager (all genders)

About the role

At GotPhoto, we are freeing photographers to be more successful. Through our platforms GotPhoto.com and fotograf.de , we help professional photographers simplify and transform the way they work - from photo management and client communication to ordering and payment processing. Our end-to-end workflow and e-commerce solution gives photographers more time to focus on what matters most: being behind the lens. Since 2012, we've built a sustainable and profitable business driven by entrepreneurial spirit, innovation, and a deep understanding of photographers' everyday challenges. Today, thousands of photographers trust our software , creating their own success stories along the way. As the leading e-commerce engine for professional volume photographers and a business backed by EQT, one of the world's leading private equity firms, we're powered by a team of 150+ talented and international people building technology that simplifies photographers' everyday work and helps them focus on capturing meaningful moments. Join us on our journey to empower photographers like never before. We are looking for a (Senior) Product Marketing Manager to define how our product and features are positioned, communicated, and brought to market. You will play a critical role at the intersection of Product, Marketing, and Sales , ensuring that what we build translates into clear customer value and business growth. While Product Managers focus on what we build and why , you will own how we bring it to market and how it resonates with customers .

Responsibilities

• Own Product Positioning & Messaging
• Develop and refine clear, differentiated positioning and value propositions
• Translate product capabilities into compelling, customer-centric narratives
• Ensure consistency across all marketing and sales touchpoints
• Drive Go-to-Market Strategy
• Define and drive go-to-market plans for new features and products
• Partner closely with the Marketing team members on channel strategy and execution
• Ensure strong cross-functional alignment across Product, Sales, and Marketing
• Enable Sales & Commercial Teams
• Create and maintain sales enablement materials (pitch decks, battlecards, messaging frameworks)
• Support Sales in communicating value effectively and confidently
• Identify and close messaging gaps impacting conversion
• Bring Customer & Market Insights Into the Business
• Conduct and synthesize customer research, market trends, and competitor analysis
• Define ICPs, personas, and key buying triggers
• Act as the voice of the customer across Product and Marketing
• Drive Adoption & Product Growth
• Partner with Marketing, Product and Customer Success on feature adoption and lifecycle initiatives
• Identify friction in the user journey and recommend improvements
• Contribute to improving activation, engagement, and retention
• Be a Cross-Functional Connector
• Align closely with Product on priorities, roadmap, and launches
• Partner with Marketing team to ensure clear, consistent go-to-market execution
• Collaborate with Sales and Customer Success to refine messaging and improve conversion and retention
• Drive alignment across teams around shared priorities and narratives
• What You Bring

Requirements

• 5+ years in Product Marketing or similar roles in B2B SaaS
• Proven experience in go-to-market strategy and product launches
• Strong track record of cross-functional collaboration with Product and Sales
• Exceptional messaging and storytelling skills
• Strong strategic thinking with hands-on execution capability
• Ability to simplify complex products into clear, compelling value
• Data-informed mindset, comfortable working with analytics
• Mindset
• Customer-first and impact-driven
• Comfortable navigating ambiguity and influencing stakeholders
• Collaborative, proactive, and ownership-oriented
• Why This Role Matters
• This role is key to ensuring that:
• Our product innovations are clearly understood and valued by customers
• Our teams are aligned around a shared narrative
• Our go-to-market efforts translate into measurable business impact
• Why You'll Love Life at GotPhoto
• Recharge & Unwind: We prioritize your well-being over a fixed tally of hours, which is why we offer a flexible, unlimited PTO policy and flexible sick days. Whether you need a long-awaited vacation, or time to recover from the

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