Senior Manager of Alliances Marketing

Responsibilities

• Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
• Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
• Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
• Partner with Marketing, Business Units, and Category teams to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
• Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
• Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.
• Cultivate excitement internally for our team's efforts.
• Knowledge and Skills
• Minimum of 10 years in B2C and B2B marketing roles.
• Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
• Imagination coupled with relentless results-orientation.
• Expertise in value proposition development, campaign creation and execution.
• Experience in working closely with GTM teams to design and deliver with relevant impact.
• Storyteller, narrator, crafter of connections.
• Agile, flexible, adaptable, and comfortable navigating ambiguity
• A collaborative leader who is experienced and comfortable working in a matrix structure.
• Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in marketing, partner, sales, industry, channel , or a related field.
• Preferred Certifications
• NA
• Knowledge & Skills
• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Salesforce
• Social Media
• Cross-Org Skills
• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking
• Impact & Scope
• Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP.
• Complexity
• Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors.
• Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to

Benefits

Additional Information

Senior Manager of Alliances Marketing Description - Job Summary It's an amazing time to be a part of HP! As the world's #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere. We're on a mission to hire the best talent and are committed to creating exceptional employee experiences that drive high levels of employee engagement and result in a fulfilling relationship with work. Within HP's PC division, the marketing team is looking for a seasoned marketer who has shown they can drive development and execution of business building marketing strategies. You will be leading partner marketing strategy across Consumer and Commercial and Gaming lines of business, including, messaging and initiatives across a large portfolio of HP's Alliance Partners. Our partnerships with powerful brands like Intel, Microsoft, AMD, Google, Nvidia, Qualcomm and more help drive more innovation and more benefits for customers everywhere and this position is essential in bringing those partnerships together for success. You will provide insights based on understanding of markets, customers, needs and business opportunities and will guide partnership strategies that are customer centric. You will work closely with our Category and Sales teams to build e2e programs that collectively deliver our Partner strategies and you will collaborate with our internal Alliances organization to deliver the programs. The ideal candidate will have experience cutting through silos and across an organization to guide, align and deliver successful execution of initiatives. They need to be creative, persuasive, have strong analytical skills and a passion for building relationships and collaborating with partners. Reporting to the Head of Commercial Personal Systems and Alliance Marketing, you will work with a team of marketing professionals based around the world to bring your strategies to bear on the business.

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