Product Manager, Adobe Analytics (6163)
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Responsibilities
- Lead end-to-end Adobe Analytics implementation across desktop, mobile web, and app experiences
- Define and manage tagging strategy, data layer requirements, and analytics governance for new features and releases
- Translate business and product requirements into clear, sprint-ready user stories for analytics tracking
- Partner with engineering and QA to implement, validate, and maintain accurate tracking across releases
- Conduct QA of analytics tags using debugging tools, identifying discrepancies and driving resolution
- Develop and evolve KPI frameworks aligned to product, marketing, and business objectives
- Build and maintain dashboards and reporting to track engagement, conversion, retention, and revenue trends
- Internal Responsibilities
- Attend regular internal practice community meetings
- Collaborate with your itD practice team on industry thought leadership
- Complete client case studies and learning material (blogs, media material)
- Build out material to contribute to the Digital Transformation practice
- Attend internal itD networking events (in person and virtual)
- Work with leadership on career fast-track opportunities
- Required Qualifications and Skills
- 3-5+ years of experience in web and mobile analytics implementation using Adobe Analytics
- Hands-on experience with Adobe Experience Cloud, including Processing Rules, Classification Rules, and Workspace
- Experience defining and implementing tracking for evars, props, events, and data layers
- Proficiency in debugging and validating analytics tags using tools such as Charles or Fiddler
- Strong working knowledge of JavaScript and SQL
- Experience writing detailed user stories and working within Agile development environments
- Demonstrated ability to troubleshoot tracking issues and validate end-to-end analytics implementations
- Strong ability to communicate technical concepts and data insights to cross-functional stakeholders
- Preferred Qualifications and Skills
- Experience in retail or ecommerce environments with an understanding of digital conversion funnels and customer journeys
- Background in product management with ownership of analytics or data-focused initiatives
- Experience building scalable dashboards and reporting frameworks for business stakeholders
- Familiarity with cross-platform measurement strategies across web and mobile applications
- Education
- Bachelor's degree in a relevant field or equivalent work experience required.
- Company Description
Benefits
Additional Information
itD is seeking a Product Manager, Adobe Analytics to lead the implementation, governance, and optimization of analytics tracking across Sephora's digital ecosystem. This role ensures accurate data collection, scalable measurement frameworks, and high-integrity insights that inform product, marketing, and business decisions. The ideal candidate brings deep experience in analytics implementation and product management, with a proven track record of delivering robust tracking solutions, actionable insights, and cross-platform measurement strategies. Remote (U.S. preferred, Pacific Time alignment)
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