Senior Demand Generation Specialist

Responsibilities

• Lead strategic demand generation programs that drive measurable pipeline growth, including multi-touch ABM campaigns, lead nurturing sequences, and integrated digital marketing initiatives that deliver qualified opportunities to sales teams
• Oversee Intelerad's paid media strategy ensuring high ROI as measured by CPC to pipeline added
• Develop and execute sophisticated campaign strategies using advanced marketing automation, lead scoring, and attribution modeling to optimize conversion rates and demonstrate clear ROI on marketing investments
• Mentor and guide junior team members in campaign execution, best practices, and strategic thinking while collaborating with cross-functional teams to ensure alignment between marketing, sales, and customer success initiatives
• Analyze campaign performance and market trends to provide strategic insights that inform future demand generation strategies, budget allocation, and program optimization decisions
• Own the campaign calendar and resource allocation to ensure optimal timing, audience targeting, and message sequencing across all demand generation channels and touchpoints
• Qualifications & Experience
• Bachelor's degree in Marketing, Business, or related field or equivalent experience
• 4+ years of experience in demand generation, digital marketing, or marketing operations with demonstrated success in B2B environments
• Advanced proficiency with marketing automation platforms (HubSpot, Marketo, Pardot or equivalent) and CRM systems (Salesforce or equivalent)
• Strong analytical skills with experience using data to drive strategic decisions and optimize campaign performance
• Proven experience with Account Based Marketing (ABM) strategies and multi-channel campaign execution
• Excellent project management abilities with experience coordinating complex campaigns across multiple stakeholders and timelines
• Preferred Qualifications & Special Requirements
• Experience in healthcare technology, medical imaging, or SaaS environments
• Advanced knowledge of lead scoring, attribution modeling, and marketing analytics
• Experience mentoring team members and leading cross-functional initiatives
• Familiarity with content marketing, social media marketing, and digital advertising platforms
• Strong presentation and communication skills for executive-level reporting
• Demonstrated ability to work autonomously in fast-paced, results-driven environments
• Travel Requirements: Up to 5% travel primarily in North America
• This job description is not a comprehensive list of tasks or requirements and Intelerad reserves the right to change it at any time.
• All your information will be kept confidential according to EEO guidelines.
• Applicants may be required to complete an online technical and/or personality assessment as part of your application.
• #LI-REMOTE

Benefits

Additional Information

Role Overview We are seeking a seasoned Senior Demand Generation Specialist who will drive strategic demand generation initiatives that accelerate pipeline growth and revenue impact. This role requires a proven professional who can lead complex, multi-channel campaigns while mentoring team members and collaborating across departments to maximize marketing effectiveness. You will own the strategic planning and execution of demand generation programs that generate high-quality leads and support our ambitious growth objectives in the medical imaging market.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Intelerad? Share your experience