Finance Lead

About the role

This is Rally's first dedicated finance hire. You'll be building the function from scratch, reporting directly to our CEO and partnering with the full leadership team. You'll also manage our outsourced accounting partner as a vendor relationship, overseeing AP/AR, payroll, invoicing, and audit prep. We favor small, empowered teams, high ownership, and a tight feedback loop across the business. Rally is growing quickly and capital efficiency matters more than ever. We're looking for a hands-on finance partner who can own the financial story end-to-end, drive discipline on cash and spend, and bring analytical rigor to the highest-leverage decisions in the company. You'll set the standard for what finance looks like at Rally - including the AI-native systems and processes the function needs.

Responsibilities

• Own daily visibility into cash, burn, and runway, and hold the leadership team accountable to capital efficiency
• Build and maintain the financial model end-to-end: forecasting, scenario planning, cohort analysis, fundraising prep, and unit economics
• Run budget construction, departmental spend tracking, and budget vs. actuals reviews; centralize visibility into SaaS, AI, and vendor spend
• Partner on pricing and packaging - own the modeling, scenario analysis, and impact measurement behind pricing changes
• Lead GTM finance work in partnership with Sales: CAC, payback, cohort NDR, pipeline-to-bookings, and commission modeling
• Own procurement and vendor financial review; help decide what we pay for tools and where to negotiate
• Build board, investor, and fundraising materials and partner with the CEO on narrative
• Build the financial reporting and close infrastructure using modern tooling, AI, and automation
• Manage the outsourced accounting partner to ensure accuracy and timeliness

Requirements

• 3-8 years of post-undergrad experience in investment banking, private equity, growth equity, venture capital, and/or strategic finance at a high-growth SaaS startup
• Strong modeling fluency: you build clean, defensible financial models and are comfortable with cohort analysis, unit economics, and scenario planning
• Fluency in SaaS metrics: ARR, NDR, GRR, CAC, payback, magic number, burn multiple, gross margin, and cohort retention
• A hands-on operator's mindset - you live in the model, run the budget, and drive decisions, not just produce decks
• The temperament to hold founders and senior leaders accountable on budget, spend, and runway, and to push back when needed
• Comfort with ambiguity; you build the playbook as you go and don't need defined scope to be effective
• An AI-native approach to finance - modern FP&A stack, automation, and AI tooling, not legacy Excel-only workflows
• In-house experience at a high-growth SaaS or AI-native startup (Series A-C)
• Direct experience with SaaS pricing and packaging changes
• Experience managing procurement and SaaS / AI spend in a high-growth environment
• Exposure to fundraising processes (data room prep, model diligence, investor narrative)
• Strong written communication - turning complex financial analysis into clear strategic recommendations
• If you're excited about Rally and this role but don't meet every requirement, we'd still encourage you to apply! We're interested in what you can do, not just what you've done.
• How we work
• Rally is a remote-first company with teammates across the US and Canada. We default to async communication, use clear written documentation to keep everyone in the loop, and reserve meetings for collaboration, decision-making, and relationship building.
• Remote-first: Work from anywhere in the US, with core collaboration hours

Benefits

Additional Information

Role at a glance What : As Rally's first in-house Finance Lead, you'll be the financial partner to our CEO and leadership team on every major decision - pricing, GTM investment, headcount, vendors, and capital strategy. Impact : You'll build Rally's finance function from the ground up and bring the rigor that turns finance into a real-time decision-making engine. Team : You'll report directly to our CEO and partner closely with leaders across Engineering, Marketing, Sales, and People. Work style : Remote-first within the United States, NYC preferred. Occasional travel for team gatherings, board meetings, and investor meetings. About Rally UXR Rally is the User Research CRM that helps product, design, and research teams talk to their users quickly, safely, and at scale. Our platform automates the unglamorous parts of research-participant recruitment, outreach, screening, scheduling, consent, and incentives-so teams can spend more time learning from customers and less time wrestling with manual workflows. We're now building Rally's next chapter: an AI-native platform that handles the full recruiting lifecycle, end to end. Let's end manual recruiting! Trusted by teams at Google, Adobe, Figma, GitLab, Webflow, and others. Backed by Y Combinator, Stage 2 Capital, and Canapi Ventures.

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