Senior Manager, Social Media

About the role

UnidosUS seeks a social media professional to help lead the strategy, voice, and growth of the organization's social media presence across all platforms. Reporting to the Director, Social Media, and working in close partnership with media relations and executive communications teams, the Senior Manager will help set and implement the vision for how UnidosUS shows up online-building audience, deepening engagement, and ensuring the Latino perspective is inserted into the national dialogue on breaking news, current affairs, and the issues that matter most to our community. The Senior Manager will work collaboratively to help develop and implement daily content creation and execute platform management that raises awareness and drives engagement among key audiences. The ideal candidate is a strategist and a storyteller: someone who understands how narratives move across platforms, who helps translate complex policy with minimum supervision into written and video content that resonates with both English- and Spanish-dominant audiences and who thrives in a fast-paced media environment. Location : This is a hybrid position based in Washington, DC. In accordance with UnidosUS policy, employees are expected to work onsite two days per week, with Tuesdays designated as a common in-office day. Additional in-office days may be required as needed. Salary: $90,000-$105,000 Essential Functions: Strategy and Execution Apply knowledge and concepts of social media to develop and manage project plans and daily activities under deadline. With knowledge of principles of mobile-first graphic design and video production, m anage end-to-end video production for social platforms, scripting, shooting and editing short-form videos for institutional channels . Works effectively across functional teams and other components as needed in managing institutional social media strategies, including scheduling organic posts, drafting copy, designing simple graphics or videos, and reporting results. Create, update, and socialize detailed project schedules in Monday.com to provide transparency and keep internal team members and colleagues informed on project status at key milestones. Content and Campaigns Help manage social content calendar and the development of original, platform-native content, short-form video, graphics, copy, and live coverage under the supervision of the Director of Social Media. Support digital campaigns, under the guidance of the Director of Social Media, which are tied to legislative and policy moments, civic engagement cycles (e.g. voter registration), institutional events such as the UnidosUS Annual Conference, and UnidosUS Affiliates Network spotlights. Help ensure content is culturally relevant and bilingual where appropriate, reflecting the diversity of the Latino community in the United States and Puerto Rico. Work with Director of Social Media and executive communications team to help align institutional messaging with President/CEO's social media channels. Rapid Response and Reputation Help execute a robust rapid-response capability: monitoring breaking news, identifying real-time opportunities and deploying timely content that shapes the narrative on issues affecting Latinos. Use social listening tools (e.g. Sprout Social, Talkwalker) to help track conversations, newsmakers, influencers, as well as mis- and disinformation targeting Latino communities and sentiment around UnidosUS priorities. Support Director of Social Media in coordinating with policy and communications leadership, as well as media relations and executive communications teams on crisis communications, ensuring consistent messaging across all channels. Partnerships and Community Work with Director of Social Media to support relationships with digital creators, influencers, and partner organizations to expand reach with new audiences, including a reach to younger demographics. Help develop and share social media guidance, toolkits, as well as, amplify local stories to support UnidosUS's Affiliate Network around the country. Support the development of two-way engagement with followers, moving audiences through the funnel from awareness to action. Measurement and Optimization Help develop KPIs and regular reporting on audience growth, engagement, reach, conversion and campaign performance; help translate analytics into actionable insights for leadership and collea

Benefits

Additional Information

About UnidosUS UnidosUS is a nonprofit, nonpartisan organization that serves as the nation's largest Hispanic civil rights and advocacy organization. Since 1968, we have built a stronger America by creating opportunities for Latinos and breaking down barriers to expand economic and social progress for all. UnidosUS partners with an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook , Instagram , LinkedIn , X and Threads .

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