Marketing Analytics & Reporting Manager - Data Infrastructure & Operational Excellence

About the role

Salesforce is looking for a systems-minded Manager, Marketing Analytics & Reporting - Data Infrastructure & Operational Excellence to own the upstream data work that makes all marketing reporting possible. Based in Dublin and embedded in our global Marketing Analytics organisation, you'll be the person who ensures data is accurate and trustworthy before it ever reaches a dashboard or an analyst. From tagging governance and tracking setup to campaign taxonomy and cross-platform data hygiene, you'll build and maintain the measurement foundation that scales with Salesforce's marketing ambitions.

Responsibilities

• Data Governance & Standards
• Own and enforce tagging standards, tracking setup, and campaign taxonomy governance across all marketing reporting sources - including paid media, email, web, and CRM
• Define how marketing data should be structured and maintained to support reliable, scalable measurement across the organisation
• Ensure data hygiene and consistency across platforms, reducing the risk of inaccurate reporting and enabling confident decision-making at every level of the marketing org
• Reporting Infrastructure & Tooling
• Develop and maintain repeatable reporting processes and documentation that teams can rely on and contribute to
• Partner with campaign operations to ensure consistent data collection and proper tracking setup across all campaigns and channels
• Lead the evaluation, onboarding, and integration of new measurement tools and platforms as marketing needs evolve
• Automation & Systems Integration
• Identify and build automation opportunities across data ingestion, transformation, and reporting distribution - reducing manual overhead and improving accuracy
• Build and maintain integrations that keep data in sync across systems, minimising drift and operational risk
• Support the evolution of marketing measurement practices as tools, channels, and strategies grow
• Cross-Functional Partnership
• Collaborate with MarTech, campaign operations, and data teams to align on standards and resolve tracking issues quickly
• Translate technical data decisions into clear, actionable guidance for non-technical marketing stakeholders
• Partner across the marketing organisation to ensure data infrastructure supports evolving measurement needs
• Required Qualifications
• 5+ years of experience in marketing operations, marketing analytics, or a related field - ideally within a B2B SaaS or enterprise technology environment
• Deep familiarity with marketing data infrastructure: tagging taxonomies, UTM frameworks, tracking implementation, and data hygiene best practices
• Hands-on experience with marketing technology platforms such as Marketo, Salesforce, and Google Analytics, as well as data integration or ETL tools
• Working proficiency with SQL and data querying tools; experience with automation or workflow tooling is a plus
• Strong project management and documentation skills - able to build and maintain systems that scale
• Demonstrated ability to influence standards and behaviour across teams without direct authority
• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Requirements

• Experience working in a global marketing organisation with cross-functional stakeholders across multiple time zones
• Familiarity with data visualisation tools (e.g. Tableau, Domo, Looker) and how reporting layers connect to underlying data infrastructure
• Background in campaign operations or a role that required close collaboration between marketing and data/engineering teams
• Experience with change management - rolling out new standards, tooling, or processes across a large marketing org
• Benefits & Perks
• Check out our benefits site which explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more.
• Salesforce Information
• Check out our Salesforce Engineering Site .
• Our Commitment to Equality
• At Salesforce, we believe that business is the greatest pla

Additional Information

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

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