Key Account Manager - LFR
External
Harman · In_mumbai_kailas Business Park_hiiPrepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
About the role
The resource will manage key accounts, develop and maintain long-term relationships, ensure the brand secures the No. 1 position at the retail counter, and drive overall business performance in line with the company's objectives.
Responsibilities
- Prepare and execute the annual business plan in alignment with key accounts, ensuring achievement of company objectives.
- Drive monthly sales plans, counter share, display share, and growth targets as per the approved business plan.
- Conduct monthly business reviews with internal and external stakeholders to track performance and alignment.
- Optimize key account investments to accelerate JBL business growth.
- Develop account-wise and store-category-wise planograms aligned with organizational goals and competitive benchmarking.
- Lead demand forecasting and ensure forecast accuracy through regular reviews aligned with weekly sell-out targets, with strong SKU-level focus.
- Build and maintain strong relationships with partners across levels, ensuring top-of-mind brand recall and operational efficiency in collaboration with the national distribution team.
- Plan and execute quarterly and annual BTL activations, secondary sales programs, consumer offers, and in-store promotions, coordinating closely with the sell-out team.
- Ensure timely quarterly financial reconciliations and own service deliverables for key accounts, maintaining zero service pendency.
- What You Need to Be Successful
- Minimum 10+ years of experience managing the LFR channel, with strong business acumen and in-depth understanding of the LFR business.
- Proven ability to build and maintain strong customer relationships, identify growth opportunities, and negotiate complex, win-win commercial agreements.
- Strong analytical capabilities, leveraging data to diagnose issues and drive effective, actionable solutions.
- Strategically strong, with the ability to translate complex information into clear strategies and execute and communicate them effectively.
- Strong consumer products orientation, with a deep understanding of consumer needs to create market-winning retail sales strategies.
- Demonstrated expertise in business planning, planogram development, and driving sell-out growth.
- Proficient in annual budgeting, quarterly marketing planning, demand forecasting, and maintaining forecast accuracy.
- Well-versed in evolving account dynamics, competitive landscape, and driving online sales within key accounts.
- Strong collaboration and creativity, with the ability to work cross-functionally and deliver innovative solutions to sales and market challenges.
- Bonus Points if You Have
- MBA in Sales & Marketing from a Tier 1 institution.
- Excellent verbal and written communication skills.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Certification or formal training in Key Account Management will be an added advantage.
- Prior experience working with global brands is preferred.
- Experience in the Consumer Durables industry will be an added advantage.
- What Makes You Eligible
- Willingness to travel within India for at least 50% of the time.
- Work Location: Mumbai
Benefits
Additional Information
A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. Introduction: A Career at HARMAN Lifestyle We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel Unite your passion for audio innovation with high-tech product development Create pitch-perfect, cutting-edge technology that elevates the listening experience
Your Match
How well this role fits your profile.
Company Intel
What employees say
Worked at harman? Share your experience