Partner Recruitment Campaign Manager

Requirements

• - 7-10 years of B2B marketing experience, with channel, partner, or campaign marketing experience strongly preferred
• - Proven experience developing and executing go-to-market plans and integrated marketing campaigns
• - Strong understanding of the partner/channel business model, particularly MSPs
• - Experience working directly with sales teams on lead follow-up, account alignment, and ABX motions
• - Understanding of marketing automation and campaign tools such as Marketo, 6sense, Folloze, or similar platforms
• - Proficiency with CRM systems, Salesforce preferred
• - Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• - Strong written and verbal communication skills, with the ability to present clearly to leadership
• - Ability and desire to work cross-functionally and collaboratively to drive projects, while working with others to manage channel capacity, email availability and conflicting priorities
• - Self-motivated, detail-oriented, and highly accountable - comfortable owning outcomes, not just activities
• - Prior experience in cybersecurity or technology marketing is a plus

Additional Information

About the PositionAs the Partner Recruitment Campaign Manager at WatchGuard, you will own the go-to-market strategy and execution for new partner recruitment marketing - driving the programs, plays, and campaigns that attract and convert the world's best managed service providers and channel partners. This is a high-impact, highly visible role that sits at the intersection of strategy and execution, requiring you to think big while staying close to the details that move the needle. This role reports to the Sr. Director, Revenue Marketing and is part of the broader Revenue Marketing team - a cross-functional, tightly aligned organization that includes sales enablement, demand generation, marketing operations, and digital environments. You'll collaborate across all of these functions to ensure a cohesive, consistent partner recruitment motion from first touch to signed agreement. Success in this role is measured by what matters most: total number of leads, new partner MQLs, conversion rates, and new partner opportunities generated through marketing. A Day in the LifeNo two days will look the same. You might spend the morning finalizing a new go-to-market play with the New Partner Acquisition team and the afternoon reviewing campaign performance with marketing operations to identify optimization opportunities. You'll stay close to the demand generation and webinar teams to ensure campaigns are set up, tracked, and running effectively - and you'll regularly connect with sales reps directly to align on follow-up and ensure no lead goes cold. You'll bring a strong point of view to every conversation - contributing to the strategy, driving consensus across teams, and holding yourself and others accountable to timelines and outcomes. At the end of each week, you'll have a clear picture of what's working, what needs to change, and what's coming next.

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