Field Marketing Manager - Great Lakes

About the role

The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
• Research, design and coordinate regional and partner events that delight and engage prospective customers-from planning and logistics to post-event follow up with a focus on content development and delivery
• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
• Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
• Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Requirements

• Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
• Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
• Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
• Demonstrated ability to build effective working relationships with sales leaders and sales team members
• Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
• 5-7 years proven experience in B2B field or partner marketing
• Experience working for cloud services/security technology company with mid-market focus a plus
• Positive, high-energy, team-focused, collaborative attitude
• Bachelors degree in Marketing, Business, English or Communications
• On-Camera Policy
• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
• About Arctic Wolf
• Our Values

Benefits

Additional Information

At Arctic Wolf, you won't just watch the cybersecurity industry evolve - you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape - but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform. If you're looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that's redefining security operations, Arctic Wolf is the right place for you. Our mission is simple: End Cyber Risk. We're looking for a Field Marketing Manager to be a part of making this happen. Location Remote -- must be based in MI, IL, IN, or greater Milwaukee, WI area

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