Senior Consultant

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: Burson Indonesia has an immediate opening for a seasoned Senior Consultant to join our team. This role will support a variety of projects on both accounts and interact daily with client teams and Burson Indonesia account staff, as well as the ability to collaborate with various Burson Indonesia practices. This role requires an individual who is proactive, capable of blending trends and culture into meaningful PR strategies, understands the media landscape and what editors / reporters need today, willing to dream-up fresh ideas to marry client campaigns with what is happening across digital culture. And most importantly, you are detail-oriented and eager to learn! In this role you are expected to play a part in strategic planning, implementation of campaigns, part of the media relations drum beat and able to take responsibility and run with it. You must be capable of providing unique insights and problem-solving guidance while working closely with your team to develop and execute campaigns. You must be able to manage people and effectively maintain best in class client service. This role will report to Account Manager/Account Director.

Responsibilities

• Establishing strong relationships with clients
• Approaching every project with a client excellence mindset and commitment to quality work that exceeds expectations
• Contribute to generating fresh and smart ideas
• Crafting thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and industry landscapes
• Developing client messaging and developing compelling brand narratives to share across channels
• Directly managing and mentoring a collaborative team of smart and enthusiastic PR professionals; ensuring deliverables are met.
• Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence
• Developing/consulting on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards
• Leading team and client meetings
• Management of project budgets alongside an understanding of agency financial processes.
• You want to be part of a team and a team that is creating some amazing work on behalf of its client teams
• Experience that contributes to success:
• 2-3 years of public relations experience
• Strong consumer brand background and experience leading consumer campaigns for complex, global organizations
• High level consumer media relations strategy and execution experience
• Proven trusted client adviser: an active listener who builds strong partnerships and confidently offers counsel
• Strategic thinker: understands our clients' business and communications challenges and develops smart, insight-driven strategies
• Creative spark: brings a fresh perspective to our clients and develops ideas that challenge conventions
• Growth mindset: proactively seeks opportunities to drive organic growth
• Passionate: Lives and breathes the client's business. Understands the client's pain points. Is an abstract thinker comfortable with ambiguity; is curious, questions the status quo, and is an avid consumer of information
• Operationally savvy: experienced at effectively managing multiple work streams and client budgets
• People-centric: committed to the development of team members through active coaching and mentoring
• Progressive mind-set: interested in evolving communications and the role of PR within the marketing mix; brave enough to try new approaches and adopt new technologies and willing to take calculated risks to do better and more meaningful work
• Adaptable by nature with the ability to thrive under pressure and manage a variety of client contacts and priorities
• Energy and passion to contribute to and help foster a fun, collaborative and thriving office culture
• #LI-SS1
• You belong at Burson:
• Our vision is for Burson to be the leading 'academy company' for creative com

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