Marketing Automation Specialist

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Job Description: ABOUT ENVISTA HOLDINGS CORPORATION Envista is a global leader in the dental industry, uniting more than 30 trusted brands-including DEXIS, Kerr, Nobel Biocare, and Ormco-under one mission: partnering with dental professionals to improve patients' lives. With a heritage of category-defining innovation, our brands have shaped modern dentistry: Nobel Biocare introduced the first dental implant, Ormco is a pioneer in both traditional and digital orthodontics, DEXIS has long been at the forefront of 2D, 3D and intraoral imaging, and Kerr has supported clinicians for over 135 years. Our high-performing culture is underpinned by our CIRCLe Values and the Envista Business System. Guided by these, we deliver a comprehensive portfolio of technologies, consumables, and services that empower clinicians to provide confident, efficient care-today and for the future. Learn more at http://envistaco.com . The Marketing Automation Specialist - Global is responsible for the execution, optimization, and ongoing management of Orascoptic's marketing automation ecosystem, with a primary focus on HubSpot. This role ensures accurate, efficient, and scalable execution of marketing campaigns, lead nurturing programs, and customer communications across global markets. This position serves as the subject matter expert in marketing automation, translating campaign strategies into high-quality execution while maintaining system integrity, data accuracy, and operational efficiency. The role is critical to enabling scalable lead generation and customer engagement, particularly as Orascoptic expands into new international markets. The Marketing Automation Specialist partners closely with Growth & Performance, Brand & Campaigns, Digital Experience, and Regional Marketing to ensure campaigns are executed consistently, localized appropriately, and optimized for performance. This role plays a key part in supporting a data-driven, high-performing marketing organization. Essential Duties and Responsibilities: Marketing Automation Execution & HubSpot Ownership Owns day-to-day execution within HubSpot, including email builds, workflows, segmentation, and campaign setup Builds, tests, and deploys global marketing campaigns, including email communications, workflow automation, and lead capture processes Develops and maintains lead nurturing workflows aligned to customer segments and lifecycle stages Executes multi-channel campaigns within HubSpot and integrated platforms, including email, SMS, and messaging channels (e.g., WhatsApp where applicable) Ensures all campaigns are executed accurately, on schedule, and in alignment with approved campaign briefs ________________________________________ Workflow Development & Lead Management Designs, implements, and optimizes automated workflows to support lead generation, nurturing, and conversion Maintains and enhances lead routing, scoring, and lifecycle stage management processes Ensures seamless integration and flow of leads between marketing automation and CRM systems Identifies opportunities to improve conversion rates through automation and customer journey optimization ________________________________________ Global Campaign Execution & Localization Support Executes campaigns across multiple regions, ensuring proper segmentation by market, language, and audience Partners with Marketing Operations and localization vendors to implement translated and localized campaign assets Ensures accurate deployment of campaigns across languages, regions, and currencies, as applicable Maintains consistency, accuracy, and quality across all global campaign executions ________________________________________ System Integrity, QA & Optimization Leads quality assurance processes for all marketing automation activities to ensure error-free execution Maintains database hygiene, segmentation accuracy, and system organization within HubSpot Troubleshoots and resolves issues related to workflows, campaign execution, and email performance Continuously identifies and implements improvements to enhance efficiency, scalability, and system performance ________________________________________ Cross-Functional Collaboration Partners with Growth & Performance Manager to support execution of demand generation campaigns and performance optimization Collaborates with Brand & Campaign Manager to translate messaging strategies into effective campaign execution Works with Digital Experience & Ecommerce Manager to ensure alignment between landing pages, forms, and conversion paths Coordinates with Marketing Operations to ensure adherence to process standards, routing workflows, and localization requirements ________________________________________ Performance Support & Continuous Improvement Supports campaign performance tracking by ensuring accurate tagging, tracking, and data flow Identifies execution gaps or inconsistencies that may impact performance or reporting accuracy Executes A/B testing initiatives within ma

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