Senior Research Manager - B2C

About the role

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight. Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world. As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact. The Senior Research Manager role will lead The Economist's B2C Research function and to be that trusted adviser to senior stakeholders supporting them in high-impact strategic decision-making. They will lead a small team in delivering best-in-class research that provides a deep and actionable understanding of audiences, brands and categories. The core purpose of this role is to mould and lead a team that builds deep partnerships with senior executives by creating high-impact narratives that lead to clear business actions. In addition, the role is tasked with re-imagining the purpose and activities of the Research function to be "fit for the future" by leveraging AI to improve the pace, timeliness, rigor, and impact of insights. Direct Reports: 3x Lead Researchers Measures of success Qualitative Measures: Trusted Adviser Status: The degree to which the Senior Research Manager and their team are consulted proactively on complex strategic questions rather than being reactive "order-takers". Influence & Relationship Strength: The ability to build deep partnerships with business stakeholders to understand their core problems and to influence decision-making. Insight Narrative Quality and Impact: The effectiveness of storytelling and the creation of high-impact narratives that lead to clear business actions. Focus on Excellence: The degree which the team is regarded as a torch-bearer of excellence which sets and meets the highest standards in terms of quality, pace, innovation and expertise. Quantitative Measures: Engagement Impact: Improved speed of insight delivery and the degree of integration of research insights into core business workflows and decisions Adoption: Level of engagement and usage of self-service research and analytics tools both within the Research team and across the organization.

Responsibilities

• Lead and deliver best-in-class research, aligned to the organisation's strategic goals.
• Provide a deep understanding of audiences, brands, and categories via actionable insights.
• Partner effectively with data and analytics colleagues to provide well-rounded insights reporting.
• Effectively manage senior stakeholders relationships to translate complex business questions into focused research objectives, while anticipating future needs.
• Be the voice of the customer/consumer across the company, championing the value of research and insight.
• Disseminate audience, brand, and category insight in creative and engaging ways to enable more customer-centric decision-making across the wider business.
• Strategy & Leadership:
• Manage the Research function, ensuring alignment with overall business objectives.
• Define and implement an action plan for scaling research capabilities and delivering consistent, high-quality insights.
• Advocate for data-driven decision-making and the value of market and consumer insight across the business.
• Direct strategic research to deliver business growth and a better understanding of consumers and how they interact with products and services.
• Project Management & Execution:
• Design, manage, and lead complex research projects across multiple business areas and audience segments.
• Set clear objectives, timings, and methodological recommendations for all projects.
• Use a broad range of quantitative and qualitative methods to explore market opportunities, consumer needs, and test business strategies.
• Analyse and synthesise data from various sources (e.g market research, analytics, competitor data) to develop clear, actionable insights.
• Stakeholder Engagement & Communication:
• Collaborate effectively with cross-functional teams, including product, acquisition and retention marketing, editorial, and commercial departments

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