Director, Credit-Based Marketing

Responsibilities

• Strategy & Execution: Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data to market the right product to the right person at the right time.
• Direct Mail Ownership: Define strategy, devise appropriate targeting and creative strategies, and manage P&L performance of the Direct Mail acquisition channels.
• Hands-on Analysis: Independently perform deep-dive campaign analysis; Comfortable pulling data, attribute performance, and identifying optimization opportunities.
• Marketplace Optimization: Drive the adoption, growth, and optimization of credit-based acquisition strategies at key marketplace partners (e.g., Lightbox) and D2C channels.
• Program Sustainability: Establish and maintain a sustainable, profitable DM program to supply the leads necessary to fuel aggressive growth objectives.
• Technical Collaboration: Partner with the Product team to define a streamlined user acquisition path for pre-screened customers and work with Credit Risk to ensure alignment of underwriting criteria.
• Innovation: Explore mechanisms to reduce cycle times and the cost of direct mail while remaining responsive to business lead demand.
• Cross-Functional Leadership: Collaborate with data science, underwriting, marketing, and sales teams to drive improvements in credit-based targeting models by testing data enhancements and data sources.

Requirements

• Experience: A minimum of seven years in marketing, risk, analytics, and/or product, with hands-on experience growing high-volume, high-frequency direct marketing campaigns for financial products
• Business Acumen: Strong business sense coupled with outstanding project management and communication skills
• Bureau Expertise: Deep experience working directly with credit bureaus and/or credit-based lenders or lending marketplaces
• Data Fluency: Demonstrated depth of knowledge in the credit-based data environment, specifically using credit and alternative data to develop targeting strategies and marketing campaigns
• Technical Mastery: Proficient in SQL, Python , or other coding languages to conduct independent, granular campaign analysis
• Mindset: A "can-do" attitude with a passion for achieving results through leading cross-functional teams and a desire to continuously improve processes through testing.
• Culture Fit: An upbeat, optimistic personality with a growth mindset.
• The Director of Credit-Based Marketing is a critical strategic leader reporting directly to the Vice President of Credit-Based Marketing . The programs you manage are vital strategic levers that drive substantial revenue growth and create significant enterprise value.
• Achieve well-being with:
• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups
• Note: We will be unable to facilitate H1-B Visa transfer or sponsorship, along with STEM-OPT Visa.
• Work from home/hybrid:
• We are proudly offering hybrid options in the Phoenix, AZ & San Francisco, CA metro markets. Remote work is available in certain other locations.
• Salary Range : $180,000 to $225,000 salary + bonus + benefits.
• This information represents the expected salary range for this role. Should we decide to make

Benefits

Additional Information

Effectively identifying and targeting clients to present customers with the most compelling and appropriate offer is central to our success. Whether through client partnerships, referrals from aggregators, social media advertising, email, or direct mail marketing, being able to identify prospects and gather accurate data to determine the right product/rate/offer combination is crucial. We are seeking a technically-inclined, hands-on leader to drive growth in our Credit-Based Marketing programs. To be successful, you should have deep expertise in running prescreen direct mail programs and experience in optimizing credit-based programs at marketplace partners such as Credit Karma Lightbox and Experian Activate . You are not just a strategist; you are a practitioner who is analytically rigorous and adept at translating data-driven plans into flawless execution. You are highly effective at bridging gaps within large, cross-functional groups to find common ground and drive clarity across teams. You have deep knowledge working with the credit bureaus and with credit data, so you can speak the same language as our credit risk and underwriting partners. You are accustomed to working closely with internal and external partners to define business and technology needs in support of data-driven strategies.

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