Marketing Leader Candidate - Japan Country Management Department, Travel & Mobility Business(C&M)

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Job Description: Department Overview Rakuten Travel Experiences is a department responsible for operating "Rakuten Travel Experiences," a rapidly growing new business within Rakuten Travel. Since the service launched in December 2021, we have been providing unforgettable travel memories to both domestic and international travelers by offering a wide range of in-destination experiences, including theme park tickets, water activities, and more. Service website: https://experiences.travel.rakuten.co.jp/ Position: Why We Hire Rakuten Travel Experiences is currently in a rapid growth phase, driven by the recovery of tourism demand following the COVID-19 pandemic and the revitalization of the inbound travel market. In the "in-destination" travel experience domain, we aim to provide unforgettable memories to both domestic and international travelers, while contributing to the further growth of Japan's tourism market. To achieve this, we are advancing our data-driven marketing capabilities to acquire new users, encourage bookings, promote repeat usage, and maximize customer traffic to our listed experience and activity providers. Our marketing organization currently operates as a lean, high-performing team, covering a wide range of marketing activities including CRM, sales promotions, campaign planning, and user acquisition initiatives in collaboration with other Rakuten services. At the same time, as the business continues to grow, the importance of KPI monitoring, user behavior analysis, dashboard development, and effective utilization of data infrastructure for marketing initiatives is increasing. In particular, strengthening our reporting framework to support the PDCA cycle of various marketing initiatives has become an urgent priority. This includes building and improving BI environments using DOMO, as well as extracting, processing, and analyzing data using SQL. For this reason, we are looking for someone who combines a strong marketing perspective with data utilization skills, and who can lead business growth from a data-driven standpoint. Key Attractions of the Position - Business and Organizational Growth Phase You will be joining a rapidly growing new business in the "in-destination" travel experience domain, a market expected to continue expanding. This role offers the opportunity to be involved in a wide range of marketing activities, including data analysis, BI development, CRM, sales promotion planning, performance analysis, and collaboration with other Rakuten services. Rather than simply creating predefined reports, you will be able to take part in designing the data and marketing approach from an upstream perspective, including identifying which KPIs should be tracked, how they should be visualized, and what actions or initiatives should follow based on the insights. - Ownership and Organizational Culture Each team member is responsible for a broad scope of work and is given a high level of ownership and autonomy. In this role, you will be able to contribute end-to-end, from building dashboards using DOMO, extracting data with SQL, designing KPIs, and proposing marketing initiatives based on analysis results, to collaborating with other departments to drive execution. Another attractive point is that this position sits within the business-side marketing organization, meaning your analysis can directly lead to improvements in marketing initiatives and revenue growth. The team has a culture of moving quickly and driving continuous improvement while working closely with planning teams, sales teams, development and data-related departments, and other Rakuten Group service teams. - Career Development Skills and Career Paths You Can Gain As this is a new business area, you will have many opportunities to go through rapid cycles of trial and error. Through this environment, you can significantly strengthen core business skills such as problem identification, problem-solving, and the ability to break through challenges. In the future, this role can lead to various career paths within Rakuten Group, including career advancement into a management position or opportunities to transfer to other business divisions. - Competitive Differentiation The Appeal of This Business × Rakuten Group Resources A major advantage of this role is that you will not be limited to marketing for Rakuten Travel Experiences alone. You will be able to leverage the broader resources of Rakuten Group, including its membership base, purchase and booking data, advertising and media assets, and potential collaboration with other travel and leisure-related services. You will have the opportunity to work on marketing initiatives that are difficult to achieve as a standalone service, such as customer traffic collaboration across Rakuten Group services, campaign integration, CRM initiatives based on user segmentation, and cross-use promotion. These initiatives can be executed at a scale unique to Rakuten Group. In addition,

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