Senior Search Engine Marketing Manager, Apartments.com

Responsibilities

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms
• Own budget allocation, pacing, and optimization to maximize ROI and scale
• Drive performance improvements across bids, keywords, creatives, and campaign structure
• Build reporting frameworks and deliver actionable insights through dashboards and presentations
• Lead testing and adoption of new features, automation, and growth opportunities
• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance
• Monitor competitive landscape and provide insights to sales and marketing teams
• Explore and test ways to improve program performance utilizing AI techniques

Requirements

• Bachelor's degree from an accredited , not-for-profit, in person University or College in Marketing or other relevant field .
• 7 + years of work experience in business, marketing , search (SEM/SEO ) or related professional area .
• Experience managing and optimizing $50MM+ annual digital marketing budgets across major performance marketing platforms and channels .
• A track record of commitment to prior employers
• Deep expertise in Google Ads and Microsoft Advertising, including advanced campaign types .
• Significant e xperience managing and scaling paid search budgets to drive measurable business impact , including managing a program within an organization in-house .
• Strong analytical skillset with experience in Google Analytics (or similar), and advanced proficiency in Excel/Google Sheets.
• Proficiency with conversion tracking, attribution models, and ensuring data integrity across platforms .
• Strong verbal and written communication skills, with experience presenting performance insights and strategy to senior leadership and drafting written summaries .
• MBA preferred
• Knowledge/experience of multifamily industry a plus
• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy
• Experience working with large datasets and querying databases (e.g., Google BigQuery )
• Experience with enterprise bid management platforms such as Search Ads 360
• Experience leveraging business data and feed-based signals to power automated bidding and campaign optimization
• Hands-on experience with tagging and tracking implement

Additional Information

Senior Search Engine Marketing Manager, Apartments.com Job Description CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Apartments.com Apartments.com is the nation's #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry's most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.com . Role Description: Apartments.com is looking for a Senior Search Engine Marketing Manager responsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition . You will be responsible for our SEM operations, utilizing sophisticated, signal-based approaches to ensure market dominance through technical efficiency and performance at scale. The ideal candidate is skilled at making data driven decisions that impact large scale, measurable growth in a fast paced, dynamic environment. This position is 5 days in our Atlanta office.

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