Paid Search Specialist

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Paid Search Specialist , you will execute and optimize Paid Search and Shopping campaigns to drive efficient client growth. You'll build high‑quality account structures, translate performance data into clear next actions, and apply automation and Bliss Point insights under guidance to reduce waste and improve outcomes. You'll set and deliver Rocks with directional KPIs, partner across your Pod (Channel SMEs, Analytics, Creative, Client Leads, Product/Bliss Point), and continuously document and improve your workflows. We align scope and expectations to our job architecture for consistency and transparent progression.

Responsibilities

• C lient‑Centric
• Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities; surface trade‑offs and clarifying questions early.
• Prepare clear, on‑time performance updates and inputs for QBRs with actionable next steps.
• Product‑Led
• Operate platform tooling (Google/Microsoft Ads, SA360/Skai), audience/keyword tools, and feed basics; apply automation responsibly (e.g., smart bidding, Performance Max) with guidance.
• Pull and interpret Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) to inform day‑to‑day optimizations; log issues and feedback to product/analytics channels.
• Data & Measurement‑Driven
• Monitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets.
• Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies.
• The Tinuiti Way
• Demonstrate sound channel craft and growing cross‑channel awareness; connect measurement to growth; follow and help refine team playbooks and SOPs.
• Owner Mindset
• Manage a clear work queue; deliver on time; proactively flag risks/blockers; reduce rework and non‑converting spend; close the loop with documented learnings.
• Ways of working and values
• Greatness attracts Greatness: Seek feedback, hone craft, embrace technology and AI.
• Clients grow, we grow: Lead with precision, innovation, and proof.
• Culture of ownership: Act with speed, reduce waste, and own outcomes end‑to‑end .
• Professional & Technical Qualifications
• Experience : 2-3 years executing and managing Paid Search/Shopping (builds, launches, pacing, optimizations); monthly budgets ~$50K+.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights; familiarity with Adalysis/Adthena/SpyFu).
• Analytics: GA/GA4 and advanced Excel/Sheets (pivots, lookups); able to create clear performance narratives and basic test readouts.
• Communication and collaboration: Clear written/verbal status updates; cross‑functional teamwork in a Pod; receptive to coaching and able to "manage up."
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a strong advantage.
• KPIs
• Delivery excellence: On‑time, accurate launches and reporting; clean QA (low defect rate).
• Efficient growth support: Day‑to‑day optimizations that support efficiency KPIs while contributing to revenue goals.
• Waste reduction: Decrease non‑converting queries; improve feed/tagging fidelity.
• Product/AI usage: Adopt relevant automation and Bliss Point insights with documented impact.
• Experimentation: Execute prioritized tests with clear success criteria and learnings.
• Collaboration & communication: Clear handoffs, risk flags, and QBR inputs that inform decisions.
• We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX , two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.
• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin,

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