Content Curation Strategist

Responsibilities

• Content Strategy & Curation
• Curate and optimize content collections to ensure customers receive relevant, engaging, and high-performing content.
• Evaluate content quality, design effectiveness, relevance, diversity, and overall customer value across multiple content types and experiences.
• Identify content gaps, emerging trends, and new opportunities to inform future content investments and curation strategies.
• Develop scalable content curation frameworks, quality standards, and evaluation methodologies.
• Manage content lifecycle processes, including organization, metadata, publishing workflows, and content maintenance through CMS platforms.
• Data Analysis & Insights
• Analyze content performance metrics, customer engagement data, usage trends, and experimentation results to identify drivers of successful customer outcomes.
• Transform large and complex datasets into actionable recommendations that influence content strategy and business decision-making.
• Define and track KPIs and success metrics for content programs and initiatives.
• Surface optimization opportunities using data-driven insights and customer behavior analysis.
• Create reports, dashboards, and visualizations that communicate content performance and strategic findings.
• Experimentation & Optimization
• Partner with cross-functional stakeholders to design, execute, and evaluate content experiments.
• Develop testing frameworks and methodologies to measure content effectiveness and customer impact.
• Analyze experimental outcomes and translate findings into evidence-based recommendations.
• Continuously refine content strategies based on performance data, customer feedback, and business objectives.
• Visual Quality & Design Excellence
• Apply strong visual and creative judgment to assess content quality, usability, layout composition, storytelling, and customer appeal.
• Identify patterns in successful designs, templates, imagery, and creative assets.
• Balance creative excellence with measurable performance outcomes when evaluating content effectiveness.
• Maintain high standards of quality while supporting diverse content formats, designs, and customer use cases.
• Storytelling & Stakeholder Influence
• Translate complex data and content insights into clear, compelling narratives for stakeholders and leadership teams.
• Develop strategic recommendations backed by quantitative and qualitative evidence.
• Influence content priorities, investments, and roadmap decisions through data-driven storytelling.
• Build alignment across content, product, design, and business teams around content strategy and performance goals.
• Required Qualifications
• Bachelor's degree in Design, Comm

Benefits

Additional Information

Who is Blueprint? We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We're bold, smart, agile, and fun. What does Blueprint do? Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. Why Blueprint? At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You'll focus on solving unique business problems while gaining hands-on experience with the world's best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you'll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won't find a better place to work and thrive than at Blueprint. In This Role As a Content Curation Strategist, you will drive the strategy, curation, optimization, and performance analysis of customer-facing digital content experiences across a suite of productivity and AI-powered products. This role blends content strategy, visual design evaluation, data analytics, experimentation, and stakeholder influence to ensure customers are presented with relevant, engaging, and high-quality content. You will use both quantitative insights and creative judgment to identify what resonates with users, inform content investments, guide experimentation efforts, and deliver recommendations that improve customer engagement, satisfaction, adoption, and business outcomes.

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