Sr. Marketing Manager, Growth Promotions, SMB Promotions

Requirements

• Bachelor's degree in marketing, communications, business, or equivalent
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with MS Office Professional Suite, including intermediate knowledge of Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Can communicate effectively with all levels of the organization
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast-paced, high-tech company
• Experience managing incentive-based programs in a lifecycle marketing context
• 7+ years of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• MBA, or Master's degree
• 2+ years of retail, operations, product or program management, or business management/consulting with negotiations and delivering results experience
• 1+ years of using SQL to extract and manipulate data experience
• Experience managing large amounts of data, including customer segments and online campaign metrics
• Experience in

Additional Information

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you've come to the right place. A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection-a win-win! Within our growing Amazon Ads Marketing organization, we are seeking an experienced Sr Promotions Marketing Manager to strategize and implement complex promotional initiatives. This role is responsible for designing and delivering in-depth incentive-based programs driving long term value for advertisers and the business. The candidate will thrive in a cross-functional environment, partnering with Advertising's internal teams to apply analytical and science-based techniques in assessing advertiser lifetime value, promotional effectiveness, and optimize offer structures to maximize business impact. The Sr Marketing Manager will also proactively identify new opportunities to accelerate promotion awareness and visibility through communications and messaging, ensuring a positive customer experience. To be successful, you'll need to be highly analytical with strong communication skills who can earn trust and manage competing priorities with key stakeholders across multiple teams. You are excited to test and learn reward-based marketing strategies in a highly data-driven environment, and enthusiastic about delivering insights to partners across Ads Marketing, Finance, Product and Tech. Key job responsibilities * Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams. * Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis. * Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications. * Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience. * Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.

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