Global Demo Excellence Lead

About the role

Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Responsibilities

• How you'll make an impact:
• Demo Ecosystem Strategy & Ownership: Own and define the global demo excellence strategy to support scalable, high-impact customer engagements across Sales and Partner ecosystems.
• Demo Environment Design, Build & Governance: Design, build, and maintain gold-standard demo environments across key segments and regions, ensuring they are fully configured with relevant features and realistic data.
• Data Strategy & Scenario Management: Partner with Legal, Product, and Engineering to manage a compliant demo data strategy and develop realistic datasets reflecting customer environments.
• Demo Content & Modular Asset Development: Develop and maintain a scalable library of demo modules, scripts, narratives, and talk tracks aligned to value-based selling and product messaging.
• AI-Enabled Demo Capability & Innovation: Structure demo environments to support AI-driven demo assembly and identify opportunities to leverage automation for improved efficiency.
• Cross-Functional Alignment & Governance: Act as the primary liaison between Sales, Product, Marketing, and Enablement teams to align demo strategy with product roadmaps and go-to-market priorities.
• Sales & Partner Readiness and Adoption: Drive consistent demo execution standards through best practices, structured enablement, and certification programs.
• Business Impact & Continuous Improvement: Elevate demo quality and consistency to contribute to improved win rates, product adoption, and overall sales effectiveness.
• What you'll bring to the role:
• 5 - 8 years of experience in sales enablement, demo strategy, product enablement, or related fields.
• Bachelors degree in a related field, or an equivalent combination of education and work experience.
• Proven experience designing and scaling demo environments, content, and enablement programs within B2B technology or SaaS industries.
• Strong technical expertise in SaaS platforms, product ecosystems, and system integrations, including configuration and data setup.
• Deep understanding of value-based selling and the ability to translate product capab

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