Marketing Manager

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Accelerate the possible by joining a winning Amcor team that's transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It's our core value and integral to how we do business. Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win - adapting quickly in an everchanging world - and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business. To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube Job Description The Marketing Manager develops and executes the strategy for assigned products and markets to drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions. The Marketing Manager will be responsible for understanding current and future trends for innovation to ensure ongoing marketplace advantage. The Marketing Manager will develop and execute both strategic and tactical marketing programs to deliver growth targets based on market dynamics, such as customer penetration, and developing short and long-term plans to deliver on these targets. Responsible for position and promotion of market solutions within industry through trade shows, trade associations and other external promotions. This individual will work as part of the RPSNA marketing team, collaborating with commercial, product line, product development and innovation teammates to inform, develop and execute marketing programs and plans. Primary Responsibilities: Develop and manage execution of growth strategy for assigned packaging products / markets Define the opportunity in the market, including customer makeup and opportunity sizing Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials Inform organization how to win in the assigned market, including definitions around product needs, value prop and geographic & specific end-market definitions Support commercial teams in all aspects of business development strategy for new and emerging technologies or products Collaboratively guide product marketing management Work with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc. Collaborate across functions to develop right-to-win spaces Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics Guide marketing strategies and plans Define leading marketing prospects, growth categories and emerging brands Leverage internal resources to ensure demand generation driven market projects. Collaborative engagement of customers with the Sales team and project the differentiated value proposition developed for the market Collaboratively develop customer-specific selling collateral Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development Inform market-based innovation pipeline development Develop product innovation trends based on marketplace and competitive analysis Collaboratively partner with Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline Support and inform R&D resources and innovation project prioritization with R&D team to achieve short and long-term goals. Capability building and specific deliverables Closely monitor and understand consumer, retail and customer landscape to identify trends in each of these components Understand Global Amcor capabilities and global trends Leads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packaging Monitor and summarize ongoing strategic moves of main competitors Develop and lead marketing value proposition development Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation Development of internal and external product and brand communications Articulation of value propositions relevant to targeted customers Adherence to and management of brand standards as they

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