Senior Lifecycle Marketing Manager

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Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We're a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey. We are looking for a Senior Lifecycle Marketing Manager who can operate at every altitude-setting the long-term vision for how we engage and retain customers while also being fully hands-on with campaign execution, segmentation, experimentation, and performance analysis. This is not a choose-one role. We need someone who gets energized moving between strategy and craft, customer insight and operational excellence, long-term thinking and day-to-day execution. You will help own Mudflap's end-to-end customer lifecycle across email, SMS, push, in-app, and emerging channels. From onboarding and activation through retention, expansion, and advocacy, you will design experiences that help customers realize value faster and deepen their relationship with Mudflap over time. You will build AI-powered personalization at scale, develop lifecycle programs that support both customer engagement and business growth, and become the internal expert on what moves customers from first transaction to loyal, high-LTV advocates. This role sits at the intersection of Product, Data, Marketing, Sales, and RevOps. You will partner across these teams to improve customer journeys, strengthen activation and retention, support lead conversion and product adoption, and help build a more connected growth engine across Mudflap's expanding platform. If you love ownership, experimentation, rich behavioral data, and seeing your work directly impact revenue, this role is for you. (Expectations) In this role, you will: Help define and own the lifecycle marketing roadmap-from first impression through activation, retention, expansion, and win-back-translating business goals into programs that drive measurable impact on customer engagement, activation, LTV, and churn reduction Lead AI and ML-powered personalization across owned channels, partnering with Data Science on propensity models, churn-risk scoring, next-best-action frameworks, and emerging AI capabilities that improve customer experiences and increase team productivity Design, build, and optimize multi-channel lifecycle campaigns across email, SMS, push, in-app, WhatsApp, and emerging channels-with hands-on execution in Braze including segmentation, personalization, experimentation, and journey orchestration Build onboarding, nurture, activation, and retention programs that help customers discover value faster and develop deeper engagement with Mudflap's products and services Partner with Sales and RevOps to develop lifecycle programs that support lead conversion, customer activation, expansion opportunities, and overall revenue growth Create and maintain customer journey insights, messaging frameworks, customer proof points, nurture programs, and other enablement assets that help Sales engage prospects more effectively and improve conversion throughout the customer lifecycle Build cross-sell and upsell programs that drive adoption across Mudflap's growing product portfolio, using customer behavior, transaction data, and lifecycle signals to surface the right offer at the right moment Own lifecycle KPI reporting and connect campaign performance to business outcomes, identifying opportunities to improve customer engagement, retention, and growth Identify customer, market, and competitive insights that improve lifecycle strategy, inform positioning, and support frontline sales conversations Partner cross-functionally with Product, Engineering, Data Science, and Brand to improve customer data infrastructure, event tracking, lifecycle capabilities, and customer experience across key touch-points Serve as the lifecycle marketing voice in growth planning, helping identify opportunities to improve customer journeys and create stronger connections between marketing, product, and revenue teams (Experience) What we look for: Growth, Lifecycle & Customer Engagement Experience 6+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement-ideally within a high-growth technology, marketplace, fintech, SaaS, or subscription business Demonstrated track record of owning lifecycle programs end-to-end, including strategy, execution, measurement, experimentation, and optimization Experience building customer journeys that span onboarding, activation, retention, expansion, and win-back programs Proven success using customer insights, behavioral data, and segmentation to improve engagement, conversion, retention, and customer lifetime value Deep expertise in Braze (strongly preferred) or equivalent platforms such as Iterable, Klaviyo, Salesforce Mar

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