Marketing Manager - U.S. Vertical Market

Requirements

• BA/BS in Marketing, Business, or related field (MBA preferred).
• 8+ years of marketing experience with ownership of integrated, B2B campaigns.
• Demonstrated success developing Account-Based Marketing (ABM) programs to support key accounts.
• Strong understanding of complex B2B sales cycles and vertical/segment-based marketing.
• Proven ability to partner closely with Sales and cross-functional stakeholders.
• Excellent communication, project management, and presentation skills.
• Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred.
• Familiarity with Adobe Creative Suite and AI marketing tools is preferred.
• Passion for fitness and familiarity with Life Fitness / Hammer Strength products.
• Life Fitness / Hammer Strength offers

Benefits

Additional Information

Join us as we empower the world to work out, creating healthier lives together. We're looking for a strategic, customer-centric Marketing Manager to lead marketing for U.S. vertical segments - including hospitality, multi-unit housing, military, and private amenities - with a strong emphasis on priority hospitality key accounts. This role owns and executes integrated, full-funnel marketing strategies that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio. Both strategic and hands-on, this role leads campaign development, adapts global programs for U.S. relevance, and creates content that resonates with vertical audiences and key accounts. Reporting to the U.S. Sr. Marketing Manager, the Marketing Manager partners closely with Sales, Product, Revenue Operations, and Global Marketing to ensure alignment, impact, and measurable results. This is a hybrid position based out of our Global HQ in Rosemont, IL M/F are remote and T/W/Th are in-office collaboration days #LI-Hybrid Vertical & Strategy Ownership Lead marketing strategy and execution across U.S. vertical segments, serving as the primary vertical subject matter expert. Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer insights. Campaigns, ABM & Performance Activate and scale Account-Based Marketing (ABM) programs for priority key accounts, including global and U.S.-specific efforts. Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics. Define KPIs, track performance, and optimize programs to drive ROI. Content, Brand & Messaging Create compelling, customer-centric content and tools across digital, email, social, events, and experiential channels. Ensure messaging and creative assets consistently reflect the voice of the customer and Life Fitness / Hammer Strength brand standards. Cross-Functional Leadership & Execution Partner with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution. Manage project timelines, budgets, vendors, agencies, and internal/external stakeholders. Contribute to broader team initiatives and share best practices across marketing partners.

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