Senior Manager, Social

Responsibilities

• Business Growth & New Business Pitches
• Key person in response teams for major social and influencer RFPs, designing winning pitches and presenting social-first integrated ideas.
• Drive commercial growth by upselling and cross-selling social and influence offerings to the wider Ogilvy client roster.
• Elevate the agency's proprietary tools, frameworks, and packages to keep Social@Ogilvy at the cutting edge of the market.
• Client Partnership & Strategic Counsel
• Act as a strategic partner to senior client stakeholders (CMOs, Marketing Directors), leading quarterly business reviews (QBRs) and high-level strategy workshops.
• Proactively identify and brief clients on macro social shifts, creator economy dynamics, and early adoption of emerging platforms.
• Direct counsel during high-stakes social media crises, crafting communication strategies to protect brand reputation.
• Partner Network & Operational Excellence
• Define and optimise collaborative processes between Social@Ogilvy, the Content Studio, PR, and Creative teams.
• Cultivate strategic, preferred-partner alliances with major platforms (Meta, TikTok, Google) and top-tier creator agencies.
• Influencer Practice Leadership & Strategy
• Define the agency's overarching point of view, proprietary methodology, and strategic framework for influencer marketing.
• Champion long-term, "always-on" brand-ambassador models and affiliate/social-commerce strategies (e.g., TikTok Shop, XiaoHongShu integrations) for key clients.
• Drive the evaluation, onboarding, and scaling of influencer marketing platforms and analytics tools within the agency.
• Standardise the data-led approach to influencer identification, ROI, and fraudulent follower detection.
• Represent Social@Ogilvy in the broader marketing and creator community, building elite partnerships directly with platforms (Meta, TikTok, Google) to secure exclusive alpha/beta program access for influencer campaigns.
• Team Empowerment & Culture
• Set the training curriculum for the wider social team, fostering a culture of relentless curiosity, creative bravery, and strategic precision.
• Inspire and nurture a diverse team of social practitioners, driving retention and professional growth across all levels.
• QUALIFICATIONS & SKILLS:
• Experience: 7-8+ years of in

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About Ogilvy Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. About Social@Ogilvy: At Ogilvy, we believe in making brands matter. Social@Ogilvy is at the forefront of defining the next generation of marketing communications, driving word-of-mouth and action for our clients. We are a dynamic, fast-paced team passionate about connecting brands with people online in meaningful ways. As part of the broader PR & Influence and Social team, you will also work collaboratively with team members on integrated PR and Influence campaigns. The Role: We are looking for a visionary and highly commercially-minded Senior Manager - Social Media & Influence to champion our social and influencer offering in Kuala Lumpur As a Senior Manager, you are a core leader within the Social@Ogilvy team. You will own senior client partnerships, drive the strategic vision for our key social and influencer accounts, and actively contribute to business development and agency growth. You will oversee a team of a Manager, Senior Executives, Executives, content creators and specialists, cultivating a culture of creative excellence, strategic rigour, and commercial discipline.

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