Senior Marketing Manager - Advanced Surgery

Responsibilities

• Support the development of annual marketing plans and overall business strategy
• Conduct market research to analyze customer needs, competitive landscape, and growth opportunities
• Manage portfolio performance, including sales, gross profit, and marketing spend ROI
• Partner cross-functionally with sales, medical, and market access to shape strategy and execution
• Lead brand awareness initiatives across digital, social, and commercial channels
• Track and report campaign performance against defined KPIs
• Execute brand strategies and marketing programs aligned to the 4Ps (product, price, place, promotion)
• Maintain and optimize sales tools, marketing materials, and training programs
• Manage the full product lifecycle, including forecasting, demand planning, and issue resolution
• Support pricing strategy and develop action plans to close gaps against sales targets

Requirements

• Bachelor's degree in Business, Marketing, Life Sciences, or related field
• 5+ years of marketing experience, preferably in healthcare or medical devices
• Demonstrated experience in brand strategy development and execution
• Proven track record supporting successful new product launches
• Strong ability to build relationships with internal and external stakeholders
• Experience with supply chain coordination and financial forecasting
• As part of our recruitment process, Baxter Corporation may use AI tools to assist screening candidates and assist in evaluating candidate qualifications. All final hiring decisions are made by the hiring manager and recruitment team.
• Equal Employment Opportunity
• Reasonable Accommodations
• Recruitment Fraud Notice
• Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or fi

Benefits

Additional Information

This is where your work makes a difference. At Baxter, we believe every person-regardless of who they are or where they are from-deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job-you will find purpose and pride. Your Role As Marketing Manager, you will lead the strategy, development, and execution of marketing initiatives for the Advanced Surgery portfolio. This role focuses on driving portfolio growth through data-driven insights, impactful marketing programs, and strong cross-functional collaboration. You will oversee product lifecycle management, digital marketing efforts, and market analysis while ensuring alignment with both global strategy and local execution.

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