Email Marketing Senior Principal

About the role

HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash , Close & Reconciliation, Consolidation & Reporting , Accounts Payable , B2B Payments , and Treasury . HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more . HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester.

Responsibilities

• Own end-to-end email marketing strategy and execution across cold outreach, nurture, reactivation, and pipeline acceleration programs.
• Continuously refine email messaging, sequencing, and targeting to improve conversion at every stage of the funnel .
• Identify bottlenecks and inefficiencies from MQL to SQL , and drive data-backed solutions to close gaps.
• Design, maintain, and leverage email and funnel dashboards to track engagement, conversion, and pipeline impact.
• Partner with Demand Generation, Content, and Sales teams to deliver scalable, repeatable programs.
• Lead regional and GTM-specific email initiatives (e.g., country or region-focused campaigns within EMEA, North America, and APAC).
• Run structured experimentation across copy, subject lines, cadence design, segmentation, and infrastructure and iterate fast.
• Ensure strong fundamentals around deliverability, compliance, list hygiene, and sender reputation .
• You Are a Great Fit If :
• You think in funnels and outcomes. Metrics guide your decisions, and you care deeply about conversion and pipeline impact.
• You balance strategy with execution. You can define the "what" and the "why," and you're equally comfortable driving the "how."
• You're intellectually curious. You ask questions, challenge assumptions, and continuously look for better ways to operate.
• You communicate with clarity. Your messaging is sharp, relevant, and written with intent.
• You take ownership. You bring structure, urgency, and follow-through to every initiative you lead.
• You have grit. You operate with the resilience, discipline, and problem-solving mindset.
• Experience & Tools :
• 3-4 years of experience in Email Marketing within a B2B environment.
• Hands-on experience with:
• Smartlead
• HubSpot
• Snowflake
• Salesforce
• Experience in B2B SaaS , especially enterprise or mid-market, is a strong advantage.

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