Marketing Manager

About the role

We're looking for a commercially minded Property Marketing Specialist to join our BuyAssociation team in Manchester. You'll shape how we bring developments and our brand to market, creating compelling content, high-quality assets, and integrated campaigns that engage buyers, investors, developers, and partners across B2C and B2B audiences. This is a brand, content, and sales enablement role. Your focus will be on storytelling, development positioning, and producing outstanding marketing collateral that drives commercial outcomes, not performance marketing.

Responsibilities

• Strategy & Positioning
• Develop brand and campaign strategies in close partnership with the property team
• Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders
• Build compelling narratives around lifestyle, investment credentials, and placemaking
• Content & Creative Production
• Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations
• Write compelling copy for development launches, investor comms, and digital channels
• Brief and manage external agencies, designers, CGI studios, photographers, and videographers
• Social Media & Brand Storytelling
• Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand
• Identify and tell compelling stories around placemaking, regeneration, and project progress
• Sales Enablement & Partner Support
• Produce sales tools: presentations, investor packs, agent toolkits, and FAQs
• Support launches, webinars, exhibitions, and co-marketing initiatives with developers and partners
• Campaign Management
• Plan and deliver integrated campaigns across digital, email, social, print, events, and PR
• Manage timelines, budgets, and asset schedules; monitor performance and report to stakeholders

Requirements

• Essential:
• Strong content creation and copywriting skills
• Passion for video, social media, and brand storytelling
• Proven experience managing campaigns end-to-end
• Experience briefing and managing creative agencies and suppliers
• Strong organisation, project management, and stakeholder skills
• Commercially minded with excellent attention to detail
• Desirable:
• Background in property investment, proptech, real estate, or financial services
• Familiarity with HubSpot, Salesforce, or similar CRM platforms
• Experience briefing CGI studios and producing off-plan development assets
• Knowledge of UK residential property markets
• CIM qualification or equivalent
• Someone who knows how to keep it simple and make it count. You'll be a natural storyteller with a sharp eye for quality, equally comfortable writing copy, briefing creative partners, and collaborating with sales teams to drive results.
• Above all, you'll understand how great marketing helps people connect with places, brands, and opportunities.
• What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.
• 42% of our employees identify as female or non-specified, 58% as male
• 22 nationalities represented across offices in 5 countries
• Our work on Design Accessibility
• Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride
• For more information on how we store your candidate data, please see our recruitment privacy policy .

Additional Information

Property Marketing Specialist (or Manager) Manchester | Full Time About GetGround & BuyAssociation GetGround is a leading property technology company making investment more accessible, efficient, and transparent. BuyAssociation, our award-winning group brand, has been a trusted authority in UK property for over 20 years, connecting investors, developers, and buyers with the right opportunities.

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