Advanced Product Sales Trainer

Responsibilities

• Sales Training
• Deliver one-on-one and group coaching sessions focused on pipeline development, discovery, objection handling, product demos, and closing techniques specific to Payroll and HCM solutions
• Shadow live and recorded sales calls; provide structured, actionable feedback tied to measurable outcomes , ensure sellers can effectively position our products as a solution for our clients.
• Conduct personalized training for team based on sales rep feedback and the specific needs of a division or region .
• Travel as needed to conduct in person training a t various sales events and meetings.
• Facilitate training workshops during 2-week new rep training and broader ongoing trainings including selling season .
• Conduct product demo training to ensure sellers can effectively demonstrate the value of our products and link to meaningful discovery with prospects.
• Embed structured, advanced sales methodologies and skills across the sales organization.
• Partner with key stakeholders for cross-functional collaboration to align training objectives with organizational strategies.
• Equip new sellers with critical product knowledge to increase sales activity.
• Enablement & Curriculum Development
• Design and deliver training programs for sales reps covering product knowledge, competitive positioning, and sales methodology focused on selling to core client categories and selling more than one product per client .
• Develop playbooks, talk tracks, objection-handling guides, and ROI frameworks tailored to Payroll and HCM buyer personas (CHROs, CFOs, Payroll Administrators, HR Directors , business owners, office managers, etc. ) .
• Collaborate with Product Marketing to translate product releases and competitive updates into sales-ready messaging and related sales training.
• Consult with sales teams and leaders to develop curated and targeted training.
• Performance & Analytics
• Track rep performance metrics (ramp time, win rates, deal velocity, conversion rates) and use data to identify coaching priorities
• Partner with Sales Leadership to identify skill gaps at the team and individual level
• Report on train in g impact and enablement program effectiveness through defined KPIs
• Culture & Community of Learning on the Sales Team
• Foster a culture of continuous learning, peer accountability, and high performance
• Facilitate peer learning sessions, deal reviews, and "win/loss" retrospectives
• Serve as a subject matter expert and go-to resource for complex Payroll and HCM sales scenarios

Requirements

• 7+ years of B2B sales experience as a trainer or sales representative , with a minimum of 3 years selling Payroll, HCM, HRIS, or HR Tech solutions (e.g., ADP, Paylocity, Paychex, UKG, Ceridian, Paycom, or similar platforms)
• Demonstrated track record of consistent perfo rmance as a trainer and meeting deadlines for content creation .
• 2+ years in a formal or informal sales coaching, training, or mentorship capacity
• Skills & Competencies
• Deep fluency in consultative and value-based selling methodologies
• Strong understanding of the HR and payroll buyer journey, common pain points, and competitive landscape
• Exceptional facilitation, presentation, and written communication skills
• Ability to diagnose performance gaps and tailor coaching approaches to different learning styles
• Comfortable analyzing CRM data (Salesforce, HubSpot) to drive coaching decisions
• Proficiency with sales enablement tools
• A genuine passion for developing people - not just hitting numbers
• High emotional intelligence; able to build trust quickly across diverse personality types
• Growth mindset with a bias toward continuous improvement
• Collaborative, patient, and direct
• Expertise in varied adult learning methodologies
• Experience selling into SMB
• Familiarity with implementation cycles and integration considerations for Payroll/HCM platforms
• Background in HR, workforce management, or benefits administration is a plus
• Experience buildi

Benefits

Additional Information

About Auris Auris is the payroll and HR partner built for small and medium-sized businesses who can't afford to get it wrong. Trusted by over 50,000 businesses nationwide, Auris pairs easy-to-use technology with real human services to give leaders the confidence that every detail is done right - so they can focus on growing their team and their business. Acquired by Acrisure in 2025, Auris formerly Heartland Payroll is accelerating its vision to deliver seamless human-centered technology to help small businesses thrive. Summary of This Role

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