Marketing Associate - Audience

About the role

We're looking for a hands-on Marketing Associate - Audience to support the execution of integrated marketing campaigns that drive audience acquisition and engagement for our events portfolio within the renewables industry. Reporting to the Senior Marketing Manager, you'll play a key role in executing and deploying multi-channel campaigns effectively, optimising audience targeting, and supporting the delivery of measurable results. This is a fantastic opportunity for someone who thrives in fast-paced environments, is confident managing multiple campaigns simultaneously, and is eager to develop their skills in B2B events marketing.

Responsibilities

• Campaign Execution & Support
• Support the execution of integrated marketing campaigns across email, social media, paid channels, content, and digital platforms
• Write and deploy persuasive, conversion-focused copy for emails, landing pages, and campaign touchpoints
• Assist with event website optimisation, registration processes, and onsite marketing activities
• Monitor campaign performance and support reporting on key metrics including conversion and engagement
• Audience Targeting & Segmentation
• Develop understanding of customer profiles, personas, and segmentation strategies
• Support audience targeting activities using CRM and marketing automation platforms
• Assist with data segmentation to ensure relevant messaging reaches the right audiences
• Stakeholder & Partner Management
• Liaise with internal teams, media partners, and external collaborators to ensure timely delivery of campaign assets
• Support relationship building with media partners and industry associations to extend reach
• Performance Monitoring & Optimisation
• Track campaign performance and identify opportunities to optimise channels and tactics
• Provide support by developing understanding of key marketing platforms and their functionality
• Assist with testing and learning activities to continuously improve campaign effectiveness

Requirements

• Essential
• 2-3 years B2B marketing experience, ideally with focus on events, conferences, or lead generation
• Hands-on campaign execution across multiple channels and multiple events
• Strong copywriting skills with focus on persuasive, conversion-oriented messaging
• CRM and email platform proficiency (Eloqua desirable, or similar platforms such as Salesforce, HubSpot, Marketo)
• Strong communication skills and ability to work collaboratively with stakeholders
• Highly organised with ability to manage multiple projects under tight deadlines
• Desirable
• Data-driven approach with ability to track and report on campaign performance
• Knowledge of paid media platforms (LinkedIn Ads, Google Ads) and marketing attribution models
• Familiarity with web CMS and basic SEO principles, digital marketing capabilities
• Content marketing experience and ability to support content-led strategies
• PR outreach and media relations experience
• What Success Looks Like
• Support the delivery of campaigns that drive delegate registration and revenue targets
• Execute relevant messaging that resonates with target audiences and drives conversion
• Contribute to achieving KPIs for registration, conversion, engagement, and ROI
• Provide support through accurate tracking and reporting on campaign performance
• Support best practice and contribute to innovation across marketing activities
• We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
• Our benefits include:
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition

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