AI Content Strategist

Responsibilities

• Build and operate our AI content engine (~60% of your time)
• Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format - blog, email, social, help center, and more
• Create and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicates
• Evaluate, onboard, and optimize AI content tools as the landscape evolves
• Build self-service templates and workflows so every marketer on the team can produce great content independently and at scale
• Own brand standards and enable the team (~20% of your time)
• Own Evolve's brand voice, tone, and visual standards - and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resources
• Build and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistently
• Review and QA contractor and AI-generated output before it publishes
• Show up as the creative when it counts (~20% of your time)
• Produce high-quality brand content - visual design, copy, or a combination - for campaigns, launches, and moments where human craft makes the difference
• Manage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like Evolve
• Set the creative standard for what "great" looks like at Evolve
• What makes you a great fit
• 4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite)
• Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and style
• A systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or Make
• Strong creative judgment - you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourself
• Comfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent delivery
• Bonus points
• Experience with AI agent workflows or multi-agent content systems
• Hospitality, travel, or marketplace industry background

Requirements

• Evolve is on a mission to make vacation rental easy for everyone. At our scale, that means our brand has to show up consistently and beautifully across hundreds of content touchpoints - blog posts, emails, social ads, help articles - often all at once.

Benefits

Additional Information

At Evolve , we're on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability-working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you're ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

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