Marketing Executive

Responsibilities

• Manage Instagram, Facebook, TikTok, and other relevant platforms.
• Plan and maintain monthly content calendars.
• Conceptualise, film, edit, and publish TikTok videos and Instagram Reels.
• Create content for weddings, events, food, promotions, showcases, and behind-the-scenes stories.
• Write captions, scripts, promotional copy, and calls to action.
• Design social media posts, advertisements, posters, menus, and simple marketing materials.
• Support digital campaigns, promotions, showcases, and lead-generation activities.
• Monitor social media and campaign performance.
• Work closely with management, sales, operations, vendors, and external partners.
• Attend selected events, photoshoots, and content shoots when required.

Requirements

• Strong TikTok and short-form video creation skills.
• Confident in filming, editing, scripting, hooks, captions, trends, and storytelling.
• Proficient in CapCut, Adobe Premiere Pro, or similar video-editing software.
• Proficient in Canva.
• Good writing, visual, and organisational skills.
• Able to manage multiple projects independently in an SME environment.
• Good to Have
• Experience managing Meta Ads through Meta Ads Manager.
• Knowledge of lead generation, audience targeting, retargeting, budgets, and campaign performance.
• Adobe Illustrator proficiency.
• Basic photography and videography skills.
• Experience in weddings, events, hospitality, catering, food and beverage, or lifestyle brands.
• How to Apply
• Please submit:
• Your resume.
• Examples or links to TikTok videos or Reels you have created.
• Examples of advertisement creatives or social media designs created using Canva or Illustrator
• Your portfolio, where available.
• Please indicate your experience with Meta Ads, CapCut, InShot, Canva and Adobe Illustrator in your application.

Additional Information

Lagun Sari Singapore is looking for a creative and hands-on Marketing Executive to support the marketing of our wedding, events, and catering businesses. The role covers social media management, content creation, design work, short-form video production, and digital campaign support. Strong TikTok and Instagram Reels skills are important. Experience managing Meta Ads is an advantage but not compulsory.

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