Senior Performance Marketing Specialist

Responsibilities

• Own performance marketing across key paid channels including Google, Meta, Pinterest, Bing and retargeting partners.
• Manage and optimise marketing budgets across Castlery's markets to drive efficient customer acquisition and revenue growth.
• Monitor channel performance, identify opportunities, and implement initiatives to improve key business metrics and ROI.
• Analyse campaign and market data to generate actionable insights and recommendations.
• Partner with cross-functional teams including Creative, Brand, Campaigns, Category and Demand Planning to deliver business outcomes.
• Lead testing and experimentation initiatives across audiences, creatives, landing pages and channel strategies.
• Build strong relationships with platform partners and stay ahead of industry trends and best practices.
• Support and mentor junior team members where required.
• What you need to succeed:
• 5+ years of experience in Performance Marketing, Growth Marketing or Paid Media.
• Proven experience managing meaningful budgets and delivering measurable business results.
• Strong analytical skills with experience using Google Analytics and reporting tools such as Tableau, Power BI or Looker Studio.
• Ability to work independently, manage multiple priorities and drive projects to completion.
• Strong communication and stakeholder management skills.
• Curious, proactive and continuously looking for ways to improve performance.
• Built for Real Life, Designed for What's Next
• At Castlery, we've spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.
• Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.
• If you believe that good homes create good lives, come build with us.

Additional Information

We're rethinking homes for how people really live, and we're looking for a Senior Performance Marketing Specialist to join our Country Marketing team to help shape the future of living-one thoughtful detail at a time. In this role, you will own and optimise end-to-end Paid Social campaigns to drive ROAS, revenue, and business growth, while leveraging platform solutions and delivering successful Joint Business Plans (JBPs) with key external partners.

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