Cutting Edge Business Development Manager

About the role

Vermeer equips customers doing important work around the world. We are global, driven by innovation and growing. The equipment we make manages natural resources, connects people and feeds and fuels communities. We live out a caring culture, we demonstrate agility, we keep a focus on customers and are stewards of our resources. These beliefs drive our culture, determine how we treat others and steer our business. Work Shift 1 - First Shift Job Summary Are you the type of person who blends strategic thinking and commercial insight to drive product growth through data and collaboration? In this role you will lead product strategy and commercial performance by aligning product management and sales, using market and customer insights to define positioning, execute growth plans, and deliver successful product launches. We're looking for expertise in product management and sales, strong analytical and strategic skills, and the ability to collaborate across teams to drive revenue and profitability.

Responsibilities

• Define and execute product line and sales strategies using global market insights, VOC, and financial targets to achieve revenue, market share, and profitability goals.
• Capture and translate customer, dealer, and market feedback into actionable product plans, positioning, and growth opportunities.
• Manage the full product lifecycle, including roadmap development, product launches, and portfolio prioritization to maximize performance and market fit.
• Establish sales targets, monitor performance, and partner with dealer networks to implement growth strategies and ensure alignment on key initiatives. Partner with field sales teams and dealers to provide training, product expertise, competitive talking points, and sales enablement tools.
• Lead cross-functional efforts to develop and execute product positioning, messaging, and launch strategies that support successful market adoption.
• Align global sales forecasts with inventory, production, and demand planning to optimize product availability, inventory turns, and customer satisfaction.
• Develop pricing strategies, collaborate with procurement for sourcing and negotiations, manage dealer programs, and evaluate financial performance to ensure alignment with profitability and return objectives.
• Utilize technical and application knowledge to partner across functions (sales, marketing, engineering, operations, and procurement) to enhance product performance, support innovation, and continuously improve processes and outcomes.

Requirements

• Bachelor's degree in Business, Engineering, Marketing, or related field with minimum of five years of experience in product management, sales, commercial leadership.
• Demonstrated ability to analyze markets, develop pricing strategies, and drive revenue growth.
• Proven track record collaborating cross‑functionally with engineering, operations, and supply chain partners.
• Excellent communication, product presentation, and stakeholder‑influencing skills.
• Strong interpersonal and leadership or influential skills
• Travel
• Occasional travel is expected of this position.
• Work Location
• ONSITE: A team member's day-to-day work is best done on a Vermeer campus. If work content can be occasionally completed at an offsite location, discuss potential arrangements with your manager.
• Equal Opportunity Employer
• Interested? We'd love to get to know you.

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