Growth Media Creative Specialist

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it. We support 100% remote work for applicants who reside in the United States.

Responsibilities

• Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations
• Consistently communicate with clients to determine creative needs based on overall business objectives
• Produce key strategy deliverables such as creative testing plans and asset recommendations
• Be an extension of the client's marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness
• Lead day to day correspondence with client for all things related to creative initiatives
• Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align
• Provide core organizational and project management services on all creative projects; collaborating with client, designers and channel specialists to hit project deadlines
• Draft creative briefs to effectively translate the overall strategy and vision of the creative to our design team
• Manage designs and copy to ensure clients' brand guidelines / voice and tone are being upheld and elevated
• Write ad copy and proofread/QA mock-ups to ensure flawless final delivery
• Present concepts to client with data-driven rationale for creative decisions and ability to push back on client when needed
• Respond with corrective action plans to internal and client feedback, and collaborate with specialists and designers to adjust accordingly
• Thoroughly cross-check all outgoing assets to ensure briefs are executed correctly and feedback is upheld
• Develop weekly, monthly and quarterly creative reporting and insights in conjunction with the account teams to assist in guiding POC's and teams in strategy moving forward
• Proactively assist larger teams to provide creative POV to clients on industry trends
• Prioritize and execute on competing tasks via our project management platform to deliver results across multiple accounts
• Scope management to ensure the client is being flagged of overages or rush fees .
• We'd love to hear from you if:

Requirements

• Minimum of 2-3 years of digital marketing & creative experience (agency experience a plus!)
• Understanding of ad formats across digital channels Google, Meta, TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn. Media buying experience is a plus.
• Strong business acumen in written and oral communications, with strong presentation skills communicating to different levels of stakeholders, include C-suite personnel.
• The ability to research, find and deliver concrete creative insights
• Experience writing creative briefs and managing the creative process with design teams
• Ability to quickly learn and understand brand guidelines
• Experience delegating creative briefing

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