Head of Marketing

About the role

We're hiring a Head of Marketing to own growth and brand for Ditto across college campuses nationwide. You'll set the marketing vision and run the playbook that gets Ditto adopted campus by campus - through campus activations, ambassador programs, social, partnerships, and the kind of word-of-mouth that spreads through a dorm in a weekend. This is a builder role for someone who has already run real campaigns at colleges and knows what moves the needle with students. You'll be a key member of the leadership team, shaping how millions of students discover, experience, and talk about Ditto. This role is for you if you've personally launched a brand, product, or campaign on a college campus - and watched it spread. If your experience is purely corporate or B2B, this likely isn't the right fit.

Responsibilities

• Own the campus growth playbook. Build the repeatable, end-to-end model for launching Ditto on a new campus and taking it from zero to dominant - and make it work across dozens of schools at once.
• Run user acquisition across every student channel. Campus ambassador programs, referral loops, experiential and guerrilla marketing, paid social, creators, and student-org partnerships - owned and optimized as one system.
• Build and lead the campus ambassador / rep program. Recruit, train, incentivize, and manage student reps at scale, and turn the best campuses into a template for the next 50.
• Build Ditto's brand where students live. Instagram, TikTok, Snap, Fizz, YikYak, and group chats - define the voice, the content engine, and the trends Ditto shows up in.
• Plan and promote campus activations and events. Launch parties, tabling, move-in week, rush, and seasonal moments timed to the academic calendar.
• Develop partnerships that unlock reach. Student government, Greek life, clubs and orgs, campus influencers, universities, and consumer brands.
• Be relentlessly data-driven. Define growth targets, instrument every campaign, read the numbers, and reallocate spend toward what's actually working.
• Build and mentor the team. Hire and lead marketers, ambassadors, and creators, and manage external partners and agencies.
• Own the budget and the targets. Resource allocation, growth goals, and the accountability that comes with both.
• Partner cross-functionally. Work closely with product, community, and operations to align marketing with how Ditto actually works on each campus.
• What Success Looks Like
• In your first 90 days, you'll have audited what's working today, locked in a repeatable campus-launch playbook, and run it live on at least one new campus end to end.
• In your first year, you'll have a humming ambassador program, a content and partnerships engine that compounds, and a track record of new-campus launches that hit growth targets predictably - not by luck.

Requirements

• Required
• 3+ years in growth or brand marketing at a consumer startup, app, or student-focused brand - with direct, hands-on experience running marketing campaigns at colleges.
• A proven track record of acquiring and engaging student users - ideally launching or scaling a product, brand, or campaign across multiple campuses.
• Experience building or running a campus ambassador / brand rep program (or comparable on-the-ground student marketing).
• Deep fluency in the platforms and behaviors that drive student culture: TikTok, Instagram, Snap, and the campus-specific apps and group chats where things actually spread.
• A genuine data-driven mindset - comfortable owning metrics, reading campaign performance, and making budget calls from the numbers.
• Exceptional communication, leadership, and project-management skills, and an entrepreneurial bias toward shipping fast.
• Willingness to travel to campuses and be in the field where it matters.
• Bonus Points
• You were a campus ambassador, founded or led a student org, or grew something on your own campus.
• Experience with referral-driven or invite-only growth, or with dating / social / community products.
• A network of campus creators, student leaders, or university contacts you can activate on day one.
• You've scaled a program from a handful of campuses to a national footprint.
• You're equal parts strategist and operator. You can build the model and show up at a tabling event. You understand students because you get how they actually discover and talk about things - and you're energized by building something that brings people together in real life.

Benefits

Additional Information

Head of Marketing About Ditto Ditto is a college dating platform on a mission to redefine how students connect and meet in real life. We've already arranged dates for 150,000+ students , and we're expanding to new campuses across the country every month. We win on the ground. Our growth doesn't come from a generic ad account - it comes from showing up where students actually are: in the quad, in group chats, at parties, in the comments. We're looking for a marketing leader who understands that, because they've done it themselves.

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