Product Marketing Manager

Responsibilities

• Product positioning and messaging
• Define clear, differentiated positioning grounded in customer outcomes.
• Develop messaging frameworks that move the conversation from features to measurable value.
• Ensure consistency across campaigns, sales enablement and external communications.
• Go-to-market delivery
• Lead end-to-end go-to-market plans for product launches, enhancements and propositions.
• Align Product, Sales, Marketing and Customer Success around shared objectives and launch milestones.
• Ensure every launch is evidence-based and measured by adoption, pipeline contribution and revenue impact.
• Market and competitive insight
• Conduct buyer research, win/loss analysis and competitor monitoring.
• Maintain up-to-date battlecards, personas and segmentation frameworks.
• Translate insight into practical recommendations that influence pricing, packaging and roadmap priorities.
• Sales enablement and value articulation
• Develop tools that help sales teams sell on value, not features.
• Create discovery guides, value propositions, objection-handling frameworks and business case support materials.
• Partner with Sales to embed consistent, confident product storytelling.
• Performance and impact
• Track product marketing contribution to win rates, deal size and growth.
• Use data to refine messaging, campaigns and GTM processes.
• Demonstrate tangible commercial impact from product marketing activity.
• AI
• Creation and management of AI agents in the PMM and GTM processes to drive efficiency and effectiveness

Requirements

• Significant product marketing experience, ideally within HR, Payroll or B2B SaaS.
• Experience delivering structured go-to-market plans in enterprise environments.
• Strong commercial awareness and comfort working with revenue metrics.
• Proven ability to turn complex product capability into simple, persuasive messaging.
• Experience supporting competitive intelligence and sales enablement programmes.
• Confident communicator who can influence across Product, Sales and Marketing.
• Formal Marketing qualifications are advantageous but not essential
• All roles require candidates to demonstrate a positive, curious mindset for AI-first working, embracing the powerful impact that 'human + AI' can bring to the world of work
• Benefits & Culture
• Unstoppable together.
• Always learning.
• Make it count.
• Think scale.
• We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive:
• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.

Additional Information

As a Product Marketing Manager, you will be responsible for driving positioning, go-to-market execution and commercial impact across key areas of the Zellis portfolio. Your focus is clear: turn insight into revenue. You will translate product capability into compelling value stories, support successful launches, strengthen competitive positioning and equip our commercial teams to win. You will report to the Head of Product Marketing and work closely with Product Management, Sales, Customer Success and the wider Marketing team.

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