Vice President, Consumer Media Relations

About the role

FleishmanHillard is seeking a dynamic Vice President to drive day-to-day program execution for major, high-profile premium consumer brands. This leader will manage integrated brand impact initiatives, coordinate cross-functional teams, and deliver measurable results under tight timelines and at a fast pace. Working closely with senior account leadership, the VP will own program delivery, stakeholder communication, and execution excellence. The ideal candidate is a seasoned program executor with experience in premium consumer segments (travel, dining, lifestyle, and/or personal finance), strong coordination and communication skills, and the ability to thrive in a high-velocity, complex environment.

Responsibilities

• Execute Programs at Pace
• Own day-to-day program management and execution for major premium consumer brand clients, translating strategic direction into actionable deliverables.
• Manage integrated communications programs that span earned media, influencer partnerships, content, social, experiential, and digital channels-working efficiently under tight timelines and shifting priorities.
• Drive on-time, on-budget delivery of program milestones while maintaining quality standards and brand alignment.
• Manage timelines, resources, and logistics to ensure seamless execution across multiple workstreams.
• Drive Program Execution
• Coordinate with internal teams across multiple workstreams; ensure clarity on deliverables, deadlines, and accountability.
• Partner with influencer, strategy, content, paid, analytics, and creative teams to execute integrated programs.
• Support team members with clear direction, remove blockers, and maintain momentum in a fast-paced environment.
• Manage Client & Stakeholder Communication
• Serve as primary point of contact for day-to-day client communication, program updates, and issue resolution.
• Navigate competing priorities and stakeholder needs with professionalism and responsiveness.
• Keep senior leadership informed on program progress, risks, and outcomes.
• Collaborate with agency partners to align on execution and measurement.
• Capture Opportunities & Optimize Delivery
• Identify tactical opportunities within programs to enhance impact or efficiency.
• Recommend process improvements and best practices to streamline execution.
• Monitor emerging trends and cultural moments for real-time program optimization.
• What You Bring
• 10+ years of consumer brand experience in program management, account coordination, or execution roles at a leading PR or communications agency, with direct experience in travel, dining, lifestyle, and/or personal finance sectors.
• Demonstrated ability to manage multiple programs simultaneously and deliver under tight timelines and high-pressure environments.
• Strong expertise in integrated communications program execution with understanding of premium consumer values and behaviors.
• Exceptional organizational skills, attention to detail, and ability to manage competing priorities without losing quality.
• Proven ability to coordinate across teams, manage stakeholders, and communicate clearly and concisely.
• Strong command of cultural insights and consumer trends-particularly as it relates to premium segments and lifestyle categories.
• Exceptional written and verbal communication; ability to synthesize complex information quickly.
• Experience coordinating with agency partners and managing external resources.
• Comfort with fast-paced environments and ability to stay calm and solutions-focused under pressure.
• About FleishmanHillard
• FleishmanHillard specializes in public relations, reputation management, brand marketing, digital strategy, social engagement, and content strategy. We are part of the Omnicom PR Group, with nearly 80 offices worldwide and a global network of affiliates.
• The anticipated salary

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