Manager, Programs Marketing

Requirements

• Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns
• Strong project management skills to lead multiple projects with numerous stakeholders
• Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership
• Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy
• Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms
• Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging
• Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs
• Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals

Additional Information

Girls Who Code is seeking a strategic and collaborative Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. This role will play a critical part in helping create compelling marketing materials and campaigns to support student and facilitator recruitment across our programs. Working closely with cross-functional teams across Marketing and Programs, this role will develop and execute integrated campaigns that amplify key programs, strengthen brand visibility, and build a vibrant digital community that supports the next generation of women, girls, and nonbinary individuals in technology. The ideal candidate brings a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for using technology and storytelling to expand access and opportunity in tech. This role will be a member of the Marketing and Communications team and report to the Senior Director, Marketing. Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs. Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas. GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact hr@girlswhocode.com

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