Sales Director

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Role Summary Fanatics Collectibles is seeking an experienced and dynamic Sales Director to lead our commercial efforts to sell Topps trading cards across the Greater China region (Mainland China, Hong Kong, Macao, and Taiwan). This pivotal role encompasses driving revenue growth, managing channel performance, and developing and executing sales strategies tailored to the region. The position also emphasizes building strong relationships, developing new sales channels, managing product allocations, placing sales orders, and providing structured reporting cadences. The Sales Director will oversee all sales channels, including hobby stores, breaker development and mass retail. The ideal candidate will have a strategic mindset, exceptional relationship-building skills, and deep expertise in the market dynamics in China, while thriving in a fast-paced startup environment that values agility and a proactive "can do" attitude. This is a full time role, in the designated office 5 days per week.

Responsibilities

• Sales Strategy & Market Growth:
• Develop and execute a comprehensive sales strategy for the Greater China market, aligning with company goals and revenue targets.
• Identify growth opportunities across hobby stores, eCommerce, and mass retail channels, among others
• Tailor strategies to the unique preferences and buying behaviors of the China market.
• Relationship Building & Business Development:
• Establish and nurture long-term partnerships with all parties in the ecosystem including retailers, distributors and breakers.
• Foster strong relationships with cross-functional stakeholders within the global business to promote long-term collaboration.
• Actively seek opportunities to expand into untapped regions and strengthen existing partnerships.
• Sales Operations & Allocations:
• Oversee the placement of sales orders and manage product allocations to ensure efficient distribution and availability across channels.
• Work closely with supply chain and operations teams to optimize allocation strategies for the China market.
• Reporting & Performance Monitoring:
• Develop and maintain regular reporting cadences to track sales performance, allocations, and channel metrics.
• Analyze sales data to identify trends, inform strategy adjustments, and provide actionable insights.
• Multi-Channel Oversight:
• Manage and grow performance across all sales channels.
• Ensure alignment of channel strategies with broader sales objectives.
• Collaborate with channel partners to implement promotions, merchandising plans, and customer engagement initiatives.
• Customer Experience & Success:
• Deliver exceptional customer service to retailers, distributors, and partners to foster satisfaction and loyalty.
• Address and resolve challenges proactively to maintain strong relationships and market presence.
• Team Leadership & Collaboration:
• Build and lead a high-performing sales team with a focus on the China market.
• Foster strong collaboration with cross-functional teams, including marketing, product development, and operations both in China and in the U.S., ensuring alignment and success in growing the trading card business in the region.
• Qualifications & Experience
• Education:
• Bachelor's degree in Business Administration,

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Fanatics Collectibles? Share your experience