DEI / LGBTQIA + Person with disability - Public Relations Intern

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: WPP Equal is an internship opportunity for those looking to work for an organization that aims to foster an inclusive and diverse culture with an aim to enhance innovation and creativity. We use the power of creativity to build better futures for our people, planet, clients, and communities. Interning with WPP means being part of a global network of more than 115,000 accomplished people in 110 countries. We create transformative ideas and outcomes for our clients through an integrated offer of communications, experience, commerce, and technology. As an Intern, you will contribute to Burson's performance by working closely with the team/practice that you have been aligned. You are required to actively learn the ropes and support the senior account team members to manage client activities and integrated communication (IC) programs.

Responsibilities

• Client Service:
• Be knowledgeable about your clients, their industries, and competitors; stay updated on client trade publications, national/regional news outlets.
• Be a keen learner and know the technicalities behind skilled writing to be able to draw up actionable client communications materials such as status reports, campaign summary reports, general activity reports etc., under guidance and supervision.
• Be a keen observer and learn how your senior team members service clients through decisive consulting, problem-solving and relationship-building.
• Actively participate in internal team meetings and be comfortable sharing and presenting your views internally with the team, if appropriate
• Learn about research and measurement methodologies and resources and use them to support the account team in IC programs.
• Monitor media coverage of clients and support the account team on daily administrative tasks.
• Play an active role in coordinating press materials and events such as press kits, releases, and press conferences.
• Learn the social media trends and the support the seniors on implementing social media/digital programs.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations.
• T eamwork:
• Be an active and enthusiastic team player and proactively assist the senior members of the team to design and implement effective client strategies.
• Be receptive to ideas, opinions and insights from team members and be able to work as a team to support each other.
• Consistently demonstrate integrity and credibility and build trust through inclusive
• This internship program is especially open to the following groups for opportunities in India across different agency brands:
• LGBTQIA+
• Person with Disability (PWD)
• Neurodiversity
• Women returning to the workforce after a break
• You belong at Burson:

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