National Brand Ambassador, Martell

About the role

1. Brand Education & Mentoring - Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac - Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage. - Execute a mentoring programme with key trade customers - Identify and conduct tastings/education for target groups of consumers / opinion leaders. - Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development. - Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility. - Convert target consumers and influencers to the brand through tasting and brand education. - Keep an on-going relationship with key flagship bars, outlets & whisky stores. - Represent the brand at key events. - Support the local team in the business where possible, with brand visibility, education and communication. 2 . Brand Management/Insight - Support implementation, tracking and evaluation of planned promotional activity in the trade. - Propose, present and trial new brand initiatives, either international best practice or locally-developed. - Highlight and promote the brand activities to relevant media/press contacts. - Present the brand to trade and lifestyle press when/where appropriate opportunities arise. 3 . Social Networking - Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts. Job Posting End Date: Target Hire Date : 2025-11-17 Target End Date :

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