Perenimals Growth Lead

About the role

Perena We believe that stablecoins are more than a payment tool - they re a better form of banking. Perena is building the Stablebank Network: an ecosystem that connects stablecoin infrastructure, liquidity rails, yield strategies, and payments into one protocol.We launched and scaled Numéraire, the largest stableswap on Solana with over $2B in cumulative volume. Today we re building: USD* - a yield-bearing synthetic dollar earning across lending markets, liquidity strategies, and real-world assets through a multi-strategy approach USD*-P / USD*-J - a tranched credit architecture sitting on top of USD*: a fixed-rate senior tranche for capital preservation, and a junior tranche that absorbs first-loss risk in exchange for amplified yield StableBank - a consumer savings product built on USD*, targeting dollar savers in emerging markets who want a better alternative to local currency Perena Vaults - programmable structured credit infrastructure for institutions and protocols to deploy capital into customized yield strategiesAbout PerenimalsPerenimals is a character-driven IP built out of Perena - a Solana-native stablecoin protocol. We started with a cast of original characters and a community of crypto-native holders, and we re building toward something bigger: a world with its own visual language, lore, and cultural gravity.We re at an early but real inflection point. The characters exist. The community exists. What we re building now is the system to turn that into a durable IP - one with licensing potential, collab pull, and a fanbase that actually gives a shit.This role is for someone who wants to be the architect of that, not a caretaker of it.What you ll do Own the IP growth strategy. Set the content and channel strategy: what we post, where, how often, and why Establish growth metrics and hold the team accountable to them - not vanity metrics, but signals that the IP is building real equity Decide which workstreams to double down on and which to kill Work directly with our junior social lead and artist Create briefs, feedback loops, and a content calendar Identify and pursue collabs with creators, brands, games, other IPs without diluting it Develop a point of view on licensing and partnerships as the IP matures Find the communities where Perenimals belong and embed authentically What We re Looking For You ve grown a character-first IP from small to mid-size - not managed an established one. You have strong opinions about narrative and world-building, and you know how to translate those into a content strategy a small team can execute You understand distribution: platform dynamics, algorithmic behavior, community mechanics, creator partnerships You ve run collabs or partnerships that made the IP bigger Bonus: you ve worked in crypto-native or gaming-adjacent IP and understand how digital communities form Why Perena?Stablecoins are transforming how the world stores, moves, and grows value - and we re still early. This is a once-in-a-generation shift: from legacy money to programmable, accessible, internet-native finance. Building here isn t just technically interesting - it s globally meaningful.We own our future - we trust each other to take initiative. Voices are heard and outcomes matter.We treat our work as craft - thoughtful, opinionated, and precise.Many of us come from design, art, or cultural backgrounds.We think from first principles - Perena is a reimagining of financial infrastructure. That starts with reimagining how we build.We work in public - we value clarity, writing, and sharing progress openly within the team and with our community.

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