Influencer Marketing Manager - India
External
Plaud · Japac |, IndiaPrepare for this interview
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Responsibilities
- Initially, you will focus on building a robust ecosystem of Key Opinion Leaders (KOLs) and creators. This is a "builder" role; you will have the autonomy to define our Indian influencer playbook from scratch.
- Key Responsibilities (End-to-End Execution)
- Develop a localized influencer roadmap aligned with Indian cultural nuances and peak shopping seasons (e.g., Diwali, Holi, Eid, and various regional festivals)
- Identify and vet high-alignment creators across YouTube, Instagram, and ShareChat/Moj
- Manage talent contracts, usage rights, and localized pricing benchmarks to ensure cost-efficiency
- Track and report on KPIs (CPE, CPM, and Conversion) to prove ROI of Indian investments
- Collaborate with the global KOL team to bridge influencer wins into PR, Paid Media, and Offline activations
- Skills, qualifications and experience we look for
- Minimum Requirements
- Native or near-native fluency in Hindi and/or regional languages with professional proficiency in English
- Deep knowledge of YouTube, Instagram, ShareChat/Moj, and Josh as community platforms in India
- 3+ years of experience in Event Management or Experiential Marketing, with the ability to run physical events end-to-end
- 5+ years in Influencer Marketing with a proven track record managing large-scale, high-budget Indian campaigns
- Ability to manage both digital (campaign tracking) and physical (event planning) workstreams simultaneously
- Preferred Requirements
- Existing relationships with major Indian talent agencies/MCNs (Collective Artists Network, Qyuki, One Digital Entertainment) and event vendors across key metros (Mumbai, Delhi, Bangalore)
- Background in Consumer Electronics or Lifestyle Tech where product experience is central to the sales process
- Previous experience taking a brand from market entry to market leader
- Comfortable operating in a "blank slate" environment as the primary driver of all Indian initiatives
Benefits
Additional Information
About Plaud Inc. Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think. Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human-AI intelligence through a hardware-software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection. To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram , X , Facebook , Linkedin , and YouTube Why You Should Join Us Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. Define the next-gen paradigm for human-AI interaction. Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. Work with passionate teammates who value innovation, collaboration, and customer success. Grow your career in a culture that champions continuous learning and fast career development. Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
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