Regional Marketing Executive - B2B & Channel Development

About the role

Regional Marketing Executive - B2B & Channel Development Aligned with the Business Development team and the company's regional growth direction, your role as Regional Marketing Executive will involve both digital marketing execution and offline market support . You will help the company build brand awareness, generate enquiries, support distributors, strengthen product positioning, and create marketing campaigns that are suitable for different markets. Your role will include: 1. Develop Online and Offline Marketing Campaigns Plan and execute campaigns across both digital and offline channels, including: LinkedIn Facebook YouTube Google Ads EDMs SEO / SEM Trade shows Product seminars Distributor events Training sessions Printed collaterals Dealer support materials Product demonstrations Campaigns should be adapted to suit the target audience, country, language, product category, and business objective. 2. Support Regional Distribution ChannelDevelopment Work with the Business Development team to support distributor and dealer development in regional markets. This may include preparing: Distributor presentation decks Product brochures Dealer sales kits Localised campaign materials Product training materials Comparison charts Application guides Market-specific promotions Exhibition materials Launch campaign materials The objective is to help distributors understand, promote, and sell EESG products more effectively. 3. Study Market Behaviour Across Countries and Regions Conduct research and gather market intelligence to understand different customer behaviours across countries, states, and industries. You will help identify: Whatcustomers in each market value What messages are more persuasive What products have stronger market appeal What kind of campaigns may work better How competitors position themselves How distributors and dealers influence buying decisions What cultural or language differences should be considered This market understanding will help EESG create more relevant and effective campaigns. 4. Create Content with Cultural andCommercial Relevance Develop content that is not only attractive but also meaningful to the intended market. This includes: Social media posts Blog articles Product stories Short videos Advertisements EDMs Brochures Catalogues Casestudies Product launch materials Distributor support content The candidate should be able to adapt tone, message, and style depending on the target audience and market. 5. Use Consumer Psychology and Behavioural Insight Apply basic principles of psychology, behavioural science, and brand positioning to improve campaign effectiveness. You should consider how customers respond to: Visuals Headlines Product claims Proofpoints Comparisons Testimonials Certifications Risk reduction messages Price-value positioning Brand reputation Local language and cultural cues Marketing should be designed to influence trust, memory, preference, and action. 6. Work Closely with Sales and BusinessDevelopment Work closely with internal teams to understand market feedback, customer objections, distributor challenges, and product opportunities. The candidate should be comfortable speaking with colleagues from sales, product, operations, and management to gather useful insights and convert them into marketing ideas. Refined Requirements & Essential Skills Diploma or Degree in Marketing, Communications, Digital Marketing, Creative Media,Business, or related fields. Fluent written and spoken English. Basic Mandarin is a plus, as coordination with Taiwan offices may be required. Working knowledge of LinkedIn, Facebook / Meta, YouTube, Google Ads, SEO, SEM, EDMs, retargeting, geo-targeting, and campaign analytics. Ability to create and adapt marketing content for both online and offline channels. Strong interest in B2B marketing, distribution channels, regional markets, and customer behaviour. Creative thinker with good understanding of branding, storytelling, behavioural science, and consumer psychology. Able to study different cultures, countries, languages, and local market habits toidentify what appeals to each market. Able to understand technical products and convert product strengths into clear marketing messages. Good EQ, strong observation skills, and ability to understand different customer mindsets. Able to work independently, manage deadlines, and coordinate with different departments. Basic design, video editing, Adobe, Canva, or similar creative software knowledge will be advantageous. Data analytics experience will be a plus. This role is suitable for a marketer who wants to go beyond routine content posting. We are looking for someone who can combine digital marketing, offline market understanding, cultural intelligence, creative campaign thinking, and B2B product positioning . The right candidate will help the company create campaigns that are not only visible,

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