Partnership Activation Specialist

Requirements

• Demonstrable track record of shipping co-branded campaigns from brief to channel, not just briefing them out.
• Genuine interest in motorsport, sim racing, or gaming hardware. You don't need to be a driver, but you should know why GT3 matters and what an FIA-certified rim is.
• Experience working with athletes, teams, esports orgs, or motorsport rights-holders.
• Familiarity with consumer hardware D2C marketing (web, email, paid social).
• German language a plus, not required.
• Who you are You are the person who reads a 30-page contract and walks out with a one-page deliverables grid. You don't wait to be asked for a status. You publish it on Mondays. You don't take "the partner is slow" as an excuse; you make them faster.
• You're calm in event-week chaos, allergic to vague briefs, and quietly relentless about hitting deadlines. You make partners feel like they got more than they paid for, without burning the team out to do it.
• First 30 days: meet every active partner counterpart, audit the deliverables backlog. First 60 days: master activation calendar live. First 90 days: first clean monthly activation report shipped.
• To apply Send a CV plus a short note (max 300 words) on how you would go about this role, any experience on how you managed what was committed, what you delivered, and what almost broke.
• 4 to 7 years in partnership activation, sponsorship marketing, brand partnerships, campaign management, or marketing operations, either agency or in-house.
• Strong project management instincts: you live in calendars, status trackers, and follow-up emails, and you make other people's deliverables happen.
• Comfortable being the most organized person in every room and the most direct person on every chase email.
• Clear written communication: briefs that creative teams can actually act on, status updates an executive can scan in under a minute.
• Tooling fluency: project management (Asana, Monday, or Jira), Office suite, basic analytics dashboards.

Additional Information

What you'll own 1. Activation planning & calendar (35%) Translate every active partner contract into a clear deliverables list: what we owe them, what they owe us, when, and on which channels. Maintain the master partner activation calendar synced with Fanatec.com campaign moments, product launches, and the motorsport season. Run a weekly activation stand-up with Brand, Performance Marketing, Web, Community, and Esports. Drive the agenda, own the actions. Plan partner activations around flagship events (Le Mans, Goodwood, IEM, sim-racing finals): briefs, content capture, on-site presence, post-event follow-up. 2. Execution & delivery (40%) Own end-to-end delivery of partner activations across Fanatec.com, social, email, paid media, and event channels. Brief and coordinate with internal creative, web, social, and CRM teams to produce on-brief assets. Manage the partner asset library (logos, IP rights, contractual usage windows) and gate-keep brand and rights compliance on every asset that touches a Fanatec channel. Be the single point of contact for partner counterparts day-to-day: chase their assets, push back on late deliveries, escalate when needed. Coordinate partner activations at live events: travel logistics, booth presence, talent management, content capture briefs. 3. Tracking & reporting (25%) Track every contracted deliverable in-flight: status, owner, due date, channel. Nothing slips silently. Ensure Marketing reports monthly on activation health: deliverables completed on-time, impressions vs. commitment, channel performance, partner satisfaction signals. Capture proof of execution for every contractual touchpoint (screenshots, links, metrics) and file it against the partner record for renewal conversations. Flag risk early: partners falling behind, internal bottlenecks, brand-fit concerns, content gaps. What you'll be measured on (first 12 months) 95%+ of contracted partner deliverables shipped on-time across the active portfolio. Master activation calendar live and updated weekly, with zero surprises in the monthly review. Full deliverable proof-of-execution record on file for every active partner. Measurable lift on Fanatec.com partner-attributed sessions and conversion versus baseline. Zero brand or rights compliance incidents on partner-driven content. What you bring Must have 4 to 7 years in partnership activation, sponsorship marketing, brand partnerships, campaign management, or marketing operations, either agency or in-house. Strong project management instincts: you live in calendars, status trackers, and follow-up emails, and you make other people's deliverables happen. Comfortable being the most organized person in every room and the most direct person on every chase email. Clear written communication: briefs that creative teams can actually act on, status updates an executive can scan in under a minute. Tooling fluency: project management (Asana, Monday, or Jira), Office suite, basic analytics dashboards.

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