Product Marketing Manager

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3-5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
• Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
• Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
• Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Experience collaborating cross-functionally with product, creative, sales, and operations teams.
• Comfortable working with data and analytics to inform decisions and measure performance.
• Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
• Willingness to travel and participate in events, product demos, and on-site shoots.
• Ability to ride and demonstrate bicycles is preferred.

Additional Information

About Aventon Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services. We don't just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon Position Summary As a Product Marketing Manager at Aventon, you're the product marketing expert at the coreof the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand. EQUAL EMPLOYMENT OPPORTUNITY: Ride Aventon, Inc. ("the Company" or "Aventon") is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources at hr@aventon.com. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

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