Field Marketing Specialist
External
Raspberry Ai · NYPrepare for this interview
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About the role
We're looking for a driven and creative Field Marketing Specialist to join our team and own our on-the-ground marketing presence with a strong focus on New York City. This is a highly visible role that sits at the intersection of events, sales, and partnerships, requiring someone equally comfortable negotiating a venue contract and briefing a sales rep before a dinner. You'll be responsible for designing and executing unforgettable experiences, from large-scale conferences to intimate executive dinners.
Responsibilities
- Event Management (Core Focus)
- Own end-to-end planning and execution of in-person and virtual events, including trade shows, conferences, roadshows, lunch-and-learns, and hosted executive dinners
- Manage event logistics: venue sourcing, vendor negotiations, booth design, staffing, catering, and post-event follow-up
- Build and maintain a calendar of New York-area events that keeps our brand consistently present in the market
- Track event ROI and report on pipeline influenced, leads generated, and revenue attributed to field programs
- Demand Generation & Lead Generation
- Partner closely with the sales team to identify target accounts and tailor event and outreach strategies to move them through the funnel
- Develop and execute territory-based campaigns that complement field events and drive qualified pipeline
Requirements
- 2+ years of field marketing, event marketing, or demand generation experience, ideally in a B2B environment
- Based in New York City or the immediate metro area
- Proven track record owning events from concept through execution, including large conferences and high-touch experiential dinners
- Strong collaboration skills with the ability to build trust with sales teams and operate as a true business partner
- Experience working with HubSpot
- Highly organized with the ability to manage multiple programs simultaneously under tight deadlines
- Excellent written and verbal communication skills
Benefits
Additional Information
Field Marketing Specialist New York, NY - Full-Time - Marketing About Raspberry AI Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster - from concept to market-ready assets - using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development. We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai . How We Work Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission - we step up, move fast, and hold ourselves accountable to results. Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others. Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative. Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions. 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today. AI first: We use AI across the entire company - from product to growth to operations - to move faster and produce higher-quality work.
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